What are the responsibilities and job description for the Digital Marketing Specialist position at Meyer?
Job Summary/ Scope:
The Digital Marketing Specialist - Retention will be responsible for helping to support the development and execution of the retention program across campaigns with a focus on Email and SMS. You will help to identify opportunities across existing and new audiences leveraging data, creative and audience segmentation to maximize lifetime value, reduce customer churn, and increase revenue. This role will be integral in supporting the growth of our database and contributing to overall revenue growth.
Essential Job Duties:
- Support the Retention Digital Marketing Manager in designing and overseeing all aspects of our retention strategy, content planning, development, and execution across email and SMS campaigns.
- Partner closely with Creative Services and Brand teams to brief compelling and engaging content driving solid open rates, CTR, and conversions across segmented audiences optimizing. content/messaging accordingly to drive maximum profitable revenue.
- Partner with Growth, data and analytics to identify leading drivers for retention to build and implement appropriate programs developing customer segmentation strategies and tailored messaging to ensure personalized marketing campaigns for optimal performance outcome..
- Preparing accurate reports on our marketing campaign’s overall performance.
- Working with your team to brainstorm new and innovative growth strategies.
- Plan and implement email, and SMS campaigns aligned with brand positioning and objectives, using best in class content strategy for each digital channel for every brand.
- Plan and implement content calendars for email and SMS platforms ensuring campaigns and content align across platforms and with broader brand communications, to tell cohesive brand stories.
- Track and analyze content performance, test and iterate to optimize results.
- Stay current with content strategies, trends, and best practices.
Minimum Qualifications:
- Bachelor’s degree in marketing or a related field.
- 2-3 years of experience in the Digital Marketing field, with proven ability to drive impactful results with modest means.
- Proven track record of developing and executing successful digital marketing strategies and tactics.
- Strong strategic thinking and analytical skills, with the ability to interpret data and consumer insights to inform marketing strategies.
- Demonstrate ownership and a drive attitude.
- Collaborate cross functionally and with key stakeholders.
- Strong interpersonal skills and the ability to interface with all levels of Meyer employees and vendors.
- Able to give oral presentations and prepare professional presentations utilizing PowerPoint and digital media.
- Detail-oriented and possess conceptual/creative skills.
- Strong organizational, project management and problem-solving skills.
- Handle multiple tasks simultaneously and establish (and re-establish) priorities for self and team.
Working Conditions:
Work is performed primarily indoors, although some outdoor tasks are required. Lighting is artificial. Equipment used includes standard office equipment i.e. computer, telephone, copy machine. Physical demands include standing, walking, sitting, use of right and both hands. Hours and days are primarily Monday through Friday with some evenings and weekends. Position requires close contact with Meyer employees and vendors.
$68,640 to $80,000, DOE
Salary : $68,640 - $80,000
