Paid Creative + Influencer Strategist

Your Role:

Are you obsessed with crafting scroll-stopping ads and building buzzworthy influencer campaigns? Do you love the thrill of data-driven creative experiments that actually move the needle? At Meyer where you will work with top cookware brands including: Rachael Ray, KitchenAid, Farberware, Circulon and Anolon, we're looking for a bold, innovative Paid Creative Influencer Strategist to help us take our growth marketing to the next level.

Creative magic and influencer partnerships are the heartbeat of our performance marketing. By blending cutting-edge ideas with killer execution, we work to lead the creative trends and create campaigns that convert that leave audiences wanting more!

If you’re a creative visionary with a knack for strategy, data, and collaboration, let’s talk.

What You'll Do:

Develop Creative That Converts

• Own and evolve creative strategy, blending art and analytics to produce scroll-stopping ads that align with brand vibes and crush performance goals.
• Develop, test, and optimize campaigns that drive real results—better conversion rates, higher revenue, and unstoppable growth.
• Partner with internal teams and agencies to ensure every ad is a showstopper, from the concept stage to the final cut.

Influencer Magic

• Scout, onboard, and collaborate with influencers for Paid Ads who "get" our brand and audience (think TikTok stars, Instagram creators, YouTube gurus).
• Craft briefs that inspire authentic, standout content while meeting campaign objectives.
• Build long-term relationships with influencers who want to be part of our story—again and again.
• Track and analyze influencer impact, fine-tuning partnerships for even more ROI.

Team Player Energy

• Work closely with media buyers, brand team, and creative to ensure seamless, cohesive campaigns across every channel.
• Be the go-to person connecting creative, influencer, and performance strategies into a single powerhouse.

Data Meets Creativity

• Design testing roadmaps, measure results, and share lightbulb-worthy insights with the team.
• Use data to unlock what’s working, ditch what’s not, and scale up what slays.

What We're Looking For:

• A creative powerhouse with a proven track record in paid social and influencer marketing.
• Deep knowledge of platforms like TikTok, Instagram, Meta, Snap, and Reddit—and what it takes to win on each one.
• Analytical chops to turn performance data into creative breakthroughs.
• A natural collaborator who thrives in fast-paced, cross-functional environments.
• A flair for storytelling that connects with audiences and drives action.

Why Join Us?
Here, you’ll do more than make ads—you’ll shape a brand, create campaigns that people remember, and lead strategies that push the limits of what’s possible. Ready to turn creativity into results? Let’s go.

Apply Now and show us why you’re the missing piece we’ve been searching for.

Minimum Qualifications:

• 4 years of creative strategy or working with influencers in a paid ad capacity..
• 3 years of experience working with key paid platforms including: META, Tiktok, YouTube, etc.
• Strong knowledge of performance marketing, conversion optimization, and customer acquisition online.
• Experience working with media buying teams
• Data-driven mindset, with the ability to translate data into actionable insights.
• Collaborative, hands-on approach, capable of delivering results.
• Strong relationship-building skills with external partners and agencies.
• Leadership and influence skills.

Working Conditions:

• Indoor work environment with artificial lighting.
• Standard office equipment usage (computers, phones).
• Physical requirements include sitting, standing, walking, and occasional crouching, kneeling, pushing, pulling, and driving.
• Standard work hours, Monday through Friday, with overtime as needed.

$60k to $100k, DOE

Salary : $60,000 - $100,000