What are the responsibilities and job description for the Principal Product Manager - Syndicated Data position at MFour Mobile Research?
Welcome to MFour!
Our Story : Founded in 2011, MFour is a fast-growing data and analytics technology company "democratizing" consumer insights. Named a 2023, "top 25 L.A. tech companies to watch," by Built In, we've created a SaaS ecosystem, giving businesses access to united shopper behavior opinion data that uncovers the whos, whats, whys, whens and wheres behind consumers in ways never before possible. We help 25% of the Fortune 100 plus organizations of all sizes make product, brand and advertising decisions.
Our Product : Using the nation's most downloaded, highest-rated, and only Apple-approved app & web data collection and survey app (Surveys On The Go®), MFour is the only consumer market research company that guarantees real, validated responses for every survey, giving businesses the data and insights they need to make impactful decisions.
From validated opinion and behavior trackers to advertising exposure measurement MFour is trusted by hundreds of leading.
Our Goal : To eliminate the unknown (data blind spots) within market research in a way that recognizes a consumer's right to privacy - so marketers can make better decisions about new and existing products, advertising choices and competitive positioning. MFour is trusted by hundreds of leading brands, including Google, Microsoft, Samsung, Walmart, Disney, Spotify, and Lowe's.
Our Core Values : Simplicity, Humility, Quality, Consistency, and Innovation.
The Challenge
MFour is expanding its offerings with a new suite of syndicated data products. The company's extensive panel provides the largest US collection of zero-party behavioral data, transforming consumer market research and redefining data-driven business decisions. This data will fuel an unprecedented AI-powered research engine, uncovering hidden patterns, future trends, and countless insights in near real-time.
Reporting directly to the CTO, this role will collaborate across the organization to define and deliver the solution to the market.
This role will be instrumental in :
- Capitalizing on MFour's mobile-first approach to capture real-time consumer behavior and deliver in-the-moment insights.
- Leveraging MFour's high-quality panel to provide accurate and representative data, potentially with unique demographic or characteristic advantages.
- Utilizing cutting-edge technology and analytics to unlock deeper insights and deliver more sophisticated reporting capabilities.
- Identifying underserved needs and white spaces within specific industry verticals where MFour can add unique value.
- Developing and executing a winning GTM strategy to reach target customers and establish MFour as a leader in syndicated data offerings.
Your Mission
Market Analysis & Opportunity Identification :
Product Strategy & Roadmap :
Product Development & Execution :
Go-to-Market (GTM) Strategy :
Data Quality & Methodology :
Qualifications that set you apart
In Return for Your Dedication, We Offer :
CHECK US OUT : https : / / www.youtube.com / watch?v=cabweOxGias&t=1s
OUR APP : https : / / surveysonthego.com /
