What are the responsibilities and job description for the Campaign Manager position at MGM Resorts International?
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Campaign Manager will build high-value data driven campaign segmentations to fully leverage system functionality and advanced analytics concepts. This position will partner with support functions to optimize the execution of direct marketing campaigns. The position will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.
THE DAY-TO-DAY:
Build data driven personalized campaign segmentations and workflows to fully leverage system functionality in Adobe Campaign.
Develop variable content in creative in Adobe Campaign by partnering with e-mail design team and makes enhancement recommendations to management.
Enter offer codes into direct marketing systems (Patron Management & Amadeus CRS) and uploads offers to player accounts; Validates offers and exposure for accuracy.
Maintain working knowledge of changing data access techniques and methodologies including any required query languages, computer systems and applications for database marketing.
Recommend enhancement opportunities for best practices to leadership.
Collect and verify all approvals have been satisfied prior to scheduling the campaign deployment and provide data quality assessment of campaign workflow prior to final deployment for other managers' campaigns.
Manage the vendor relationship with the direct mail vendor; send finalized direct marketing message file to selected direct mail vendor; and check electronic proofs.
Advise and provide consultation as a "subject matter expert" to property marketers on campaign operations functionality.
Leverage independent expertise and insights to decrease campaign cycle time and/or optimization of customer contact strategy through data efficiency.
Responsible for participating in achieving Key Performance Indicators: average execution time per campaign, percentage of on time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage
THE IDEAL CANDIDATE:
Bachelor's degree in Communications, Marketing, Business Management, or equivalent experience.
3 years of marketing experience with a focus on integrated or digital media.
Experience developing and executing strategic marketing campaigns, preferably in hospitality, gaming, or entertainment.
Proven ability to lead projects, manage agencies, and oversee campaign execution.
Strong analytical skills to interpret data, optimize strategies, and drive results.
Knowledge of offline and online marketing trends, including paid media and cross-channel campaigns.
Excellent communication, collaboration, and problem-solving skills.
Flexibility to adapt to changing priorities and schedules.
THE PERKS & BENEFITS:
Prioritize your wellness, access programs crafted to nurture your mental and physical health.
Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
Savor delicious meals for free in our employee dining room.
Park with ease-whether you're on or off shift, it's free!
From healthcare to financial support and generous time-off options, we've got you covered.
Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.Aspx?RequestID=4df14b4e2ba5
Are you ready to JOIN THE SHOW? Apply today!
