Digital Marketing Manager

Miami Dade College, Wolfson Campus is now accepting applications for the Digital Marketing Manager, Cultural Affairs position. The Digital Marketing Manager develops and executes comprehensive digital marketing strategies across five unique units: Live Arts Miami, Miami Book Fair, Miami Film Festival, Museum of Art and Design (MOAD), and Koubek Center. The position is instrumental in ensuring that digital marketing efforts are strategically aligned with the overarching goals of Cultural Affairs while also maintaining the individuality of each unit's branding and messaging.

Duties and Responsibilities:

• Develops and implements a cohesive digital marketing strategy that promotes Miami Dade College’s Cultural Affairs initiatives across all five units, ensuring alignment with overall institutional goals and objectives

• Works closely with each unit to identify their specific digital marketing needs and assists them in executing tailored campaigns while maintaining a unified brand presence for Cultural Affairs

• Collaborates with Miami Dade College's central marketing department to ensure consistency in messaging, branding, and strategy across all digital platforms and communications

• Influences and oversees the social media strategy for Cultural Affairs, including content creation, engagement tactics, and analytics reporting to maximize audience reach and engagement

• Oversees the execution of digital marketing campaigns, including email marketing, social media advertising, search engine optimization (SEO), and content marketing, ensuring high quality and impactful outreach

• Monitors and analyzes digital marketing performance metrics and KPIs, adjusting strategies as necessary to improve effectiveness and audience engagement

• Manages the digital marketing budget, ensuring the allocation of resources aligns with strategic priorities and maximizes ROI

• Provides guidance and support to staff within the Cultural Affairs units on digital marketing best practices, tools, and techniques

• Identifies opportunities for community engagement through digital initiatives, enhancing the visibility of Cultural Affairs within the local and broader community

Minimum Requirements:

• Master’s Degree from a regionally accredited institution in Marketing, Communications, Digital Media, or a related field and three (3) years’ experience in digital marketing, preferably within the arts, culture, or academic sectors; or Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field and seven (7) years of directly related experience

To learn more about this and other employment opportunities with Miami Dade College, please visit us at www.mdc.edu/jobs.