Director, Partnership Strategy

Do you want to work for a Championship organization? We have the job for you! The Miami HEAT Corporate Partnership Sales team is seeking a Director of Sponsorship Strategy! This role will support the business development and partnership marketing efforts of the Corporate Partnership department reporting to the VP of Corporate Partnerships.

Essential Duties & Responsibilities

ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list:

• Assisting with the overall sponsorship strategy, including an assessment of current and future categories, rate card valuation, growth opportunities, idea generation, and inventory management among other things.
• Helping sales team with prospecting and lead generation and participating in discovery and pitch calls/meetings.
• Liaise with other departments including marketing, BI, Arena Operations, etc. to vet activations, build custom proposals/pitches and help triage proposal pipeline.
• Work alongside project managers to assess if any opportunities can be monetized from capital projects (i.e. furniture partner from an office renovation) and how spaces in the arena can be most effectively monetized.
• Main NBA POC for partnership marketing and sales teams to streamline communication and ensure we’re following guidelines.
• Research
• Design, develop and implement, research, analyses, surveys, reports, and dashboards to deliver effective, data-driven stories to the Corporate Sponsorship team and their partners/prospects.
• Partner with the Strategy & Data Analytics team and other resources to acquire the vital data to complete research projects and analyses.
• Track sponsorship and sales trends around the NBA and other professional sports leagues worldwide.
• Other research projects include but are not limited to prospecting, competitive analysis, standard processes, and current partner business trends.
• Work with 3rd party vendors for partnership valuations, tracking, analyzing return on investment, and measuring the performance of partnership assets and activations (i.e. Nielsen, Zoomph).
• Manage relationships with information vendors, tools & services (and procure if not in place), to ensure the team has the resources vital to provide accurate and informative data to prospects and partners.
• Coordinate and lead Corporate Partnership's business process improvement initiatives including season planning sessions, end-of-season debriefs, interdepartmental check-ins, tool understanding, and adoptions (i.e. SponsorUnited, Nielsen, etc.)
• Keep apprised of and advise key stakeholders and team members of internal policies and procedures and external rules and regulations that impact new and existing business.
  
  

Desired Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Requirements

• Bachelor's degree from a 4-year college or university
• 6-8 years experience in corporate sponsorship/partnerships, strategy or sports marketing agency preferred.
• We need someone who can understand data, visualize it, and use it for sales-orientated storytelling purposes.
• Very organized and diligent. Able to meet tight deadlines and adapt to a fast-paced, fluid environment while balancing multiple tasks at once.
• Must be proficient in Microsoft Applications including Word, Excel, and PowerPoint/Canva.
• Basic knowledge of Adobe Photoshop.
• Experience with using and administrating a data visualization tool such as Tableau or Power Bl is a plus.
• Proficiency in Spanish (written and verbal) is a plus.
  
  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP.