Marketing Database Analyst | Casino Experience Required

Title: Marketing Database Analyst

Job Summary

We are looking for an experienced Marketing Database Analyst to join our team at Miccosukee Casino & Resort. As a valued team member, we are committed to delivering a memorable, impressive, caring, committed and original experience for our guests, our team members, and community. We uphold this commitment by providing a safe and enjoyable workplace where YOU are our number one priority. It is the MICCO way.

Miccosukee Casino & Resort is actively expanding, introducing a range of new features including a Poker room, a revamped player rewards program, the TEMPT lounge, La Brisa Restaurant, and two exclusive slot zones. These additions aim to elevate the overall customer experience, blending technology with service for enhanced delivery, and creating unique, aspirational opportunities for both our guests and team members. To realize our bold expansion plans, we need individuals who share our dedication to service and commitment to providing an unforgettable experience. If you're passionate about service and looking for a role that offers fair compensation, excellent benefits, internal growth prospects, and a fun work environment, we're eager to get to know you.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
• Experience in database management and data analysis.
• Proficiency in data analysis tools (e.g., SQL, Excel, SAS) and knowledge of CRM systems.
• Strong analytical skills and ability to translate complex data into actionable insights.
• Excellent communication and presentation skills.
• Knowledge of marketing principles and digital marketing trends.
• Experience with data visualization tools is a plus.
• Detail-oriented with a strong analytical mindset.
• Proactive and able to work independently as well as part of a team.
• Strong problem-solving skills and the ability to think strategically.
• Maintain physical stamina and proper mental attitude while dealing effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines.
• Must be able to frequently move freely about the property, maintain manual dexterity to operate job related equipment, such as telephones, copiers, etc., withstand various activities such as frequent walking, sitting for long periods and withstand prolonged standing, stretching, bending and kneeling without restriction.
• Be able to work indoors and be exposed to various environmental contaminants including smoke.
• Ability to lift or carry a minimum of 20 pounds unassisted in the performance of specific tasks assigned.
• Must be able to work with others, communicate well, receive direction, and provide feedback when needed to achieve department goals and objectives.
• Must maintain a positive attitude toward work and interface with guests in a congenial and polite manner.
• Must be able to address stressful situations with clients with dignity and the utmost tact and politeness.
• Must be able to touch and handle supplies in a safe and non-hazardous manner, maintaining proper hygiene, cleanliness, and disposal methods.
• English required, bilingual preferred.
  
  

Responsibilities

The Marketing Database Analyst is responsible for managing, analyzing, and leveraging the company's database to help drive effective strategies and campaigns. This role involves extensive data analysis, reporting, segmentation, and insights generation to support objectives. All duties are to be performed in accordance with departmental and Tribal Gaming Agency policies, practices, and procedures.

• Data Management: Maintain and manage the database to ensure accuracy, completeness, and accessibility of data. This includes data cleansing, deduplication, and regular updates.
• Data Analysis: Conduct thorough analysis of marketing data to identify trends, patterns, and insights. Utilize statistical methods to analyze data and generate useful reports.
• Segmentation and Targeting: Develop and implement segmentation strategies for campaigns. Identify target audiences based on data analysis and help tailor marketing efforts to these segments.
• Campaign Analysis: Measure and analyze the effectiveness of campaigns. Provide insights on performance metrics such as customer engagement, conversion rates, and ROI.
• Reporting and Visualization: Create reports and dashboards for marketing and other stakeholders. Present complex data in an understandable and visually appealing manner.
• Collaboration: Work closely with teams to understand their data needs and support them with relevant data and insights. Collaborate with IT and other departments to enhance data collection and analysis capabilities.
• Market Research: Assist in market research and competitive analysis to understand market trends and dynamics.
• Data Governance: Ensure compliance with data privacy and protection standards. Contribute to the development of policies and best practices for data governance.
• Team Members are expected to conduct and carry themselves in a professional manner at all times and to observe the Company’s standards, work requirements and rules of conduct.
• Consistent and regular attendance is an essential function of this job.
• Performs other related duties as assigned.
  
  

The Casino & Resort will function seven days a week, 24 hours a day. We may find it necessary to re-schedule shifts according to our business volume. You must be willing and available to fulfill these demands

While performing the duties of this job, the team member will be regularly required to walk, stand and sit. The associate will occasionally be required to climb and use balance. Additionally, the team member will frequently be asked to use hands and arms carry and lift items. Specific vision abilities required to perform this job include close vision and distance vision.

While performing the duties of this job, the team member may experience temperature fluctuations and moderate to high levels of noise. This is a smoking environment.