Our client, a Global FinTech company is reinforcing its local leadership team. They seek a Dallas based Product Marketing leader! This is a full time, onsite role based out of their Uptown Dallas office. Relocation or sponsorship is not available for this role. Hiring preference will be given to those in Dallas, willing to be in office M-F, through normal business hours. This is not a remote or hybrid position.
From our client :
The VP will play a crucial role in adapting global frameworks to local execution, contributing to a goal of a unified yet locally relevant brand voice. By fostering collaboration with the global teams, this leader will drive consistency in brand messaging, ensure best practices are adopted, and continuously will refine marketing operations to maximize growth and impact in key verticals.
Key Responsibilities :
Marketing Operations & Execution
- On-the-Ground Marketing : Develop and implement regionally tailored marketing initiatives that align with quarterly goals and support sales objectives. Lead campaigns that reinforce market position and drive measurable growth in core B2B sectors.
- 90-Day Operational Planning : Oversee the team’s 90-day marketing plans, ensuring daily execution aligns with global vision while staying responsive to local market dynamics. Ensure operational plans adapt quickly to industry changes and customer needs.
Sales Enablement & Collaboration
Sales Support : Collaborate closely with the sales team to develop enablement tools, resources, and content that empower the sales force to engage prospects and clients effectively. Drive initiatives that improve sales-marketing alignment, leveraging insights from both global and company perspectives.Tradeshow Strategy and Execution : Oversee the development and execution of a comprehensive tradeshow strategy, ensuring alignment with marketing and lead generation objectives.Lead Generation : Manage company-led initiatives to generate awareness and high-quality leads, optimize conversion, and support growth. Utilize resources to ensure marketing efforts directly support revenue goals and foster strong partner / client relationships.Content Strategy & Thought Leadership
Content Development : Lead the creation of industry-relevant content, such as case studies, whitepapers, blogs, and client testimonials, that reinforces thought leadership and enhances its reputation across targeted verticals.Brand Positioning : Ensure all content aligns with global brand standards while maintaining a unique, locally resonant voice. Adapt global messaging frameworks to local contexts, strengthening credibility as a trusted industry partner.Product Marketing Management :
Product Positioning : Collaborate directly with the product team to adapt and refine product positioning and messaging for target markets. Ensure each product’s unique value proposition resonates with local audiences in key sectors such as Consumer, Financial Services, and Food & Beverage, aligning with industry expectations and competitive standards.Product Launches & Lifecycle Management : Lead execution of product launches in partnership with the product team, creating launch strategies and activation plans that support regional goals. Manage the product lifecycle locally, ensuring messaging and support evolve with market dynamics.Sales Enablement Materials : Develop and update comprehensive sales enablement materials, including product presentations, competitive insights, and use cases. Provide the sales team with resources that articulate product benefits and help drive adoption.Customer Feedback & Insights : Serve as the main liaison between customers, sales, and the product team, gathering local insights and feedback to inform product improvements and future development.Competitive Analysis : Conduct competitive analysis and local market research to identify growth opportunities, track competitor movements, and refine product marketing strategies to keep ahead in core sectors.Data-Driven Performance & Analytics
Performance Tracking : Establish and monitor key performance indicators (KPIs) specific to company goals, maintaining alignment with global objectives. Utilize data analytics to evaluate campaign effectiveness, optimize lead-to-revenue outcomes, and refine local strategies in real time.Reporting : Provide regular performance updates to global leadership, including insights on campaign results, lead generation, and market trends. Act as the main point of communication between the Exec Team and global teams, fostering transparency and ensuring data-driven decisions.Leadership & Team Development
Team Management : Lead, mentor, and develop the marketing team, fostering a culture of collaboration, agility, and results-oriented execution. Champion professional growth within the team to build a high-performing, innovative, and adaptive marketing department.Cross-Functional Alignment : Act as a liaison between marketing, sales, and global marketing team, ensuring cross-functional coordination and synergy across departments. Drive initiatives that integrate insights from various teams to enhance marketing outcomes.Marketing Budget Optimization
Strategic Budget Alignment : Align marketing expenditures with the group’s priorities and global objectives, ensuring that all investments are strategically justified and support overarching goals.
Dynamic Resource Reallocation : Continuously evaluate performance and reallocate budgets based on results to enhance effectiveness and drive greater impact.Qualifications :
Experience : 10 years of progressive experience in B2B marketing, with a proven track record in product and operational marketing leadership roles.Strategic & Operational Skills : Strong background in developing regional marketing strategies, aligning them with global objectives, and executing them on the ground to achieve growth.Data & Performance Orientation : Demonstrated expertise in leveraging data analytics to guide marketing decisions and optimize performance.Leadership Abilities : Experienced in building and leading high-performing teams with a focus on collaboration, innovation, and accountability.
