What are the responsibilities and job description for the Marketing Director - Brand Strategy position at Michael Aram?
Job Title
Sr. Brand Marketing Mgr.
About The Company
At Michael Aram, we're passionate about creating beautiful home decor and gift items that bring joy to our customers.
Job Summary
The Senior Brand Marketing Manager will be responsible for developing and executing a comprehensive brand strategy that drives growth across all channels.
Key Responsibilities
- Brand Positioning: Develop and execute a comprehensive brand strategy that aligns with business goals.
- Campaign Planning: Oversee the creation, development, and execution of marketing campaigns that drive brand awareness, engagement, and conversion.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4 years of experience in brand marketing, with at least 2 years in a leadership role.
- Strong leadership and team management abilities.
Preferred Skills
- Experience in a specific industry (e.g., consumer goods, technology, fashion).
- Proficiency with marketing automation tools, analytics platforms, and CRM systems.
