What are the responsibilities and job description for the Social Media DTC Coordinator position at Michael David Winery?
Employee Name:
Summary:
We are seeking a dynamic and creative social media and DTC Coordinator to manage and enhance our online presence across various platforms. This role will focus on executing a comprehensive social media strategy, overseeing email marketing campaigns, supporting brand development efforts, managing our web and e-commerce activities, and ensuring exceptional customer engagement. The ideal candidate will be passionate about digital marketing, content creation, and customer engagement while aligning with our brand identity and marketing objectives.
Social Media Management:
- Develop and manage a social media calendar, ensuring content aligns with brand identity and marketing strategy.
- Create and publish engaging, brand-relevant content across multiple platforms.
- Manage and respond to online messaging and comments across all social media channels.
- Analyze monthly social media analytics and provide actionable insights and recommendations.
Email Marketing & Strategy:
- Write and design email marketing campaigns based on the DTC marketing calendar.
- Lead email acquisition efforts and track performance to grow the customer database.
- Develop compelling campaigns to promote Wine Club acquisition and retention.
Brand Development & Print Materials:
- Contribute to the creation of customer-facing materials, including Wine Club brochures, tasting room menus, winery signage, and event signage.
Web & E-Commerce Management:
- Oversee website updates, SKU setup, and regular maintenance to ensure optimal online store performance and merchandising.
- Provide digital support for DTC and event-related media and design.
Review & Reputation Management:
- Oversee and respond to customer reviews on Google, TripAdvisor, and Yelp.
Content & Channel Growth:
- Manage the company’s LinkedIn page (MDW), exploring opportunities for growth and engagement.
- Oversee the YouTube channel, exploring new opportunities for content creation and channel growth.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and /or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree with concentration in Business Administration, or relevant experience in similar role
- Minimum of 2 to 5 years Social Media and or wine marketing experience.
- Strong analytical and inter-personal skills.
- Knowledge and understanding of social media channels including Instagram, Facebook, LinkedIn and Tik Tok.
- Proficiency in design and creative within Adobe suite.
- Prior Wine Direct POS system use and knowledge are beneficial.
- Understanding of Wordpress and website maintenance and updates
- High level of verbal and written communication skills.
Language Skills: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals Ability to write routine reports and correspondence. Ability to speak persuasively before groups, customers or employees of organization.
Mathematical Skills: Ability to add, subtract, multiply, and divide. Apply percentage discounts.
Reasoning Ability: Ability to solve practical problems, deals with a variety of variables, and manages situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Adobe Suite: Proficient in design and editing digital materials
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The inability to cope with a stressful work environment does not constitute a protected disability.
While performing the duties of this job, the employee is frequently required to sit. The employee is regularly required to walk and talk or hear. The employee is frequently required to stand; use hands to finger, handle, or feel; reach with hands and arms and climb or balance. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Extensive travel is necessary and weather conditions are unpredictable.
SUPERVISORY RESPONSIBILITIES: None
This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned, to ensure workload coverage. Employees are required to follow any other Michael David Winery-Phillips Farms job-related instructions and to perform any other job-related duties requested by their management.
Requirements are representative, but not all inclusive, of minimum levels of knowledge, skills, and abilities. To perform this job successfully, the employee must be able to perform each essential duty satisfactorily.