What are the responsibilities and job description for the Senior Manager, Global Brand Marketing position at Michael Kors?

Qualifications

Strong ability to strategize on a global level
Ability to lead and influence cross-functional teams
Ability to organize, prioritize, and multitask effectively
Critical thinking and analytical problem-solving skills
Thrive in a fast-paced, on-time deliverable environment
Creative and proactive communication skills
Motivated, enthusiastic, and results-oriented

Responsibilities

As the Senior Manager, Global Brand Marketing, your goal is to align global marketing strategy & implementation of global 360 brand campaigns across all regions

You will also play an integral role in developing the seasonal marketing strategy, as well as supporting all key categories of the Michael Kors business

Drive development of Seasonal Global Marketing Strategy Campaign Calendar

Align Global Calendar of business priorities (Product and Campaign Messages) with Senior Management

Identify key product pushes and their unique selling propositions, with Merchandising and Fashion Office

Act as liaison between Business Units and Cross-Functional teams to develop a cohesive seasonal brief that supports business effectively

Align Global Calendar across global merchandising, retail, wholesale, licensing and all marketing channels

Lead cross-functional Teams at HQ and in Regional markets (all Marketing channels, Visual Merchandising and Merchandising) to ensure cohesive brand message across all customer touch points, both online and in-store

Act as key partner to Global Teams across North America, APAC, EMEA, and LATAM markets, giving visibility and direction on global marketing strategy and supporting local needs

Communicate closely with global partners leading up to and during the season so they are clear on global seasonal marketing strategy, inclusive of timing and 360 campaigns

Partner with global teams on local strategy to amplify global seasonal campaign message

Review Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing plan

Find untapped marketing opportunities to bring visibility to the brand in order to be contextually and culturally relevant as well as reach new customers

Explore partnerships, international holidays, and cultural events as a way to bring visibility to the brand

Partner with Design, PR, Advertising, Social to explore new product ideas, contextually relevant campaigns and collaborations to bring newness to brand

Oversee marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Smartwatches

Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches

Manage any licensee local activations to ensure they are on brand and align with overall brand strategy

Manage team of two, and aid in their development and growth

Benefits

Generous Paid Time Off & Holiday Schedule

Summer Fridays

Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)

Cross-brand Discount

Exclusive Employee Sales

Fav 5 Cards (MK Discount for friends and family)

401k Match

Thrive Wellness Program (seasonal in-office massages and more!)

Company Information

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Munich, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.

At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions.

The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty-five million meals (and counting) to hungry children.

Company Specialties :

Increase your chances of an interview by reading the following overview of this role before making an application.

clothing, apparel, accessories, handbags, fashion, luxury, and retail

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