Ecommerce Marketing Manager - Outdoor Products

The Ecommerce Marketing Manager will lead digital marketing efforts to drive traffic, conversion, and revenue growth for the company's ecommerce channels in North America. This role requires expertise in online marketing, data analysis, and customer experience optimization to enhance brand presence and sales performance.

Client Details

Our client is a global market leader in the pest control and bird control categories who is looking to scale their ecommerce program in North America, specifically across Amazon and Walmart channels. This role will report into an international leadership team and will work extensively with customers and partners across the globe.

Description

• Develop and execute ecommerce marketing strategies to grow online sales and customer engagement.
• Oversee digital campaigns across various channels, including SEO, SEM, email marketing, paid media, and affiliate marketing.
• Manage promotional calendars, product launches, and seasonal campaigns to maximize ecommerce performance.
• Collaborate with merchandising, product, and creative teams to optimize the online shopping experience.

• Optimize marketing campaigns based on key performance metrics such as traffic, conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS).
• Leverage data analytics tools (Google Analytics, Shopify, Adobe Analytics, etc.) to measure and report on ecommerce performance.
• Conduct A/B testing to improve conversion rates, site performance, and customer journey optimization.

• Develop strategies for customer acquisition, retention, and loyalty, including CRM, email, and SMS marketing.
• Enhance website usability, personalization, and engagement to improve customer experience and retention rates.
• Work with UX/UI teams to implement enhancements that optimize the ecommerce funnel.

• Partner with global teams to align marketing strategies with overall business goals.
• Collaborate with supply chain and operations teams to ensure inventory availability and order fulfillment efficiency.
• Coordinate with customer service teams to address ecommerce-related customer inquiries and feedback.

Profile

• Bachelor's degree in Marketing, Business, Ecommerce, or related field.
• 5 years of experience in ecommerce marketing, digital marketing, or online sales, preferably in a consumer goods or retail environment.
• Proficiency in ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).
• Expertise in digital marketing tools (Google Ads, Meta Ads, Klaviyo, HubSpot, etc.).
• Strong knowledge of SEO, PPC, email marketing, and web analytics.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Ability to work cross-functionally and adapt in a fast-paced environment.
• Experience with Amazon, Walmart Marketplace, or other third-party ecommerce platforms.
• Knowledge of omnichannel retail and direct-to-consumer (DTC) strategies.
• Experience managing digital marketing budgets and P&L for ecommerce businesses.

Job Offer

• $130,000 - $150,000 base salary
• Annual bonus based on performance
• Healthcare, vision, dental insurance plans
• 401K with employer contribution
• Remote work flexibility

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Salary : $130,000 - $160,000