Senior Digital Marketing Manager, E-Commerce

The Senior Marketing Manager, E-Commerce, will be responsible for developing and executing data-driven marketing strategies that drive traffic, sales, and brand engagement across the company's online platforms. This role requires deep knowledge of the food and beverage industry, e-commerce best practices, digital marketing tactics, and consumer behavior. The ideal candidate will have experience in optimizing online sales channels, managing paid media campaigns, and collaborating with cross-functional teams to grow our e-commerce business.

Client Details

The Senior Marketing Manager, E-Commerce, will be responsible for developing and executing data-driven marketing strategies that drive traffic, sales, and brand engagement across the company's online platforms. This role requires deep knowledge of the food and beverage industry, e-commerce best practices, digital marketing tactics, and consumer behavior. The ideal candidate will have experience in optimizing online sales channels, managing paid media campaigns, and collaborating with cross-functional teams to grow our e-commerce business.

Description

• Lead the development and execution of the e-commerce marketing strategy to drive sales growth, enhance brand presence, and optimize customer acquisition and retention.
• Manage and optimize digital marketing channels, including paid search (Google Ads), display advertising, social media, affiliate marketing, and email campaigns to increase online traffic and sales.
• Oversee the planning, execution, and analysis of promotional campaigns, seasonal launches, and product-focused initiatives to ensure alignment with business goals and objectives.
• Work closely with internal teams (product development, creative, logistics, and customer service) to ensure seamless integration of marketing strategies with product availability, online merchandising, and customer experience.
• Analyze e-commerce performance using data and analytics tools to track key metrics (traffic, conversion rates, average order value, etc.), providing regular reports and actionable insights for continuous improvement.
• Develop and maintain content calendars for digital campaigns, ensuring consistent and compelling messaging that resonates with target customers.
• Collaborate with the digital content team to ensure high-quality product listings, descriptions, images, and other assets that align with the brand's voice and e-commerce best practices.
• Manage and optimize e-commerce platforms and third-party marketplaces (Amazon, Walmart, etc.), ensuring product visibility and strong customer ratings.
• Stay on top of industry trends, competitor activity, and emerging digital marketing technologies to keep the brand ahead of the curve.
• Lead customer segmentation and targeting strategies to ensure personalized, relevant, and effective marketing communications that drive engagement and loyalty.

Profile

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 5 years of experience in e-commerce marketing, digital marketing, or a related role, preferably in the food and beverage industry.
• Proven track record of driving sales growth and managing digital marketing campaigns across multiple online platforms.
• Strong understanding of e-commerce platforms, digital marketing tools (Google Analytics, SEM, SEO, etc.), and customer acquisition/retention strategies.
• Experience managing e-commerce marketplaces like Amazon, Walmart, and other third-party platforms.
• Knowledge of food and beverage industry trends, consumer preferences, and online shopping behavior.
• Excellent analytical skills with the ability to turn data into actionable insights and strategies.
• Strong project management skills and experience working with cross-functional teams.
• Exceptional written and verbal communication skills with the ability to craft compelling marketing messages and collaborate with diverse teams.
• A creative, customer-focused mindset with a passion for delivering an exceptional online shopping experience.

Job Offer

• Competitive salary and benefits package.
• Opportunity to grow within a fast-growing, global food and beverage brand.
• Collaborative, innovative work environment.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.