What are the responsibilities and job description for the Senior Marketing Manager position at Michael Page?
Working within the Marketing and Student Recruitment team, the Senior Marketing Manager will develop the recruitment campaign marketing strategy for all levels of study - undergraduate, postgraduate taught, Research degrees and CPD - full time, part time and distance learning.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
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Description
As the Senior Marketing Manager you will be responsible for the following :
- Developing the recruitment campaign marketing strategy for all levels of study - undergraduate, postgraduate taught, Research degrees and CPD - full time, part time and distance learning.
- Implementing competitive, innovative, multi-channel campaigns, recruitment events and initiatives to support the University's strategic recruitment and awareness objectives.
- Working with stakeholders across the University and utilising the University's CRM to manage all campaign activity, including the collection, management and conversion of prospective student leads against target.
- Leading on the analysis and reporting of campaign performance, utilising all available data sources across the prospective student journey, identifying key conversion activities, areas for development and return on investment.
Profile
The successful Senior Marketing Manager will have / be :
Job Offer
Portsmouth based - 3 days per week on campus, 2 days from home
Salary : 45,163 - 55,295
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