What are the responsibilities and job description for the Michael's is hiring: Manager - Public Relations in Irving position at Michael's?
Support Center - Irving
As the Manager - Public Relations, you will play a key role in creating visibility, authority and love for the Michaels brand. Your key objective will be building positive brand reputation and increased awareness for Michaels and MakerPlace by Michaels through proactive public relations programs and campaigns. You will drive strategy, planning and execution of corporate and consumer PR programs for Michaels and MakerPlace by Michaels, leading a team of internal and external agency support.
This is a hands-on role that requires delegation and coaching skills as well as the ability and desire to execute alongside direct reports and external resources. The ideal candidate will be a collaborative leader, an exceptional writer and a creative storyteller who excels at spotting trends, using data to create news and getting ahead of the narrative.
Major Activities
- Oversee national, regional, and local media relations across business, trade, lifestyle and consumer publications, including seasonal campaigns.
- Direct multi-channel external communications strategies, serving as a corporate spokesperson and tier-1 contact for national media.
- Elevate brand awareness and corporate reputation by managing key media and speaking opportunities to amplify thought leadership and support business transformation initiatives.
- Serve as the main point of contact for external media requests / inquiries.
- Drive integrated marketing efforts in collaboration with Brand Marketing and cross-functional business leaders.
- Manage the planning and budgeting process in partnership with the Head of Communications.
- Prepare and staff executive leadership interviews, meetings and speaking opportunities.
- Create and present campaign reports and recaps to share objectives and key results with internal stakeholders and leaders.
- Other duties as assigned - Leave room for serendipity and new brand partnerships or help with crucial business needs as necessary.
- Directly manage team : Public Relations Specialist and multiple PR agency partners.
Preferred Education / Experience
Minimum Type of Experience Required
Other
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
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