Paid Influencer Manager

Who We Are

Michael Todd Beauty is at the forefront of developing innovative beauty tools that merge science with everyday simplicity. Driven by the belief that everyone deserves access to spa-quality treatments from the comfort of their home, we offer our products at the best possible prices. Our brands have garnered over 10,000 five-star reviews, numerous awards, and have been featured in leading publications such as Allure, Vogue, Cosmopolitan, People, and more.

About the Role

The Paid Influencer Manager will be responsible for identifying, engaging, and managing relationships with micro-influencers, UGC (User Generated Content) creators, and other content creators to produce high-quality content for Michael Todd Beauty. This role requires a strategic thinker with a keen eye for content quality, excellent negotiation skills, and the ability to build and maintain strong relationships with creators and influencers. The Paid Influencer Manager will use various platforms to source talent and manage the entire content creation process from outreach to contract signing and beyond.

PLEASE NOTE: THIS IS AN IN-OFFICE ROLE. Relocation assistance is available.

Key Responsibilities

Talent Sourcing & Recruitment:

• Utilize platforms such as Backstage Casting, Aspire, JoinBrands, and others to identify and recruit UGC creators, influencers, and actors suitable for Michael Todd Beauty & Spa Sciences content needs.

• Focus on micro-influencers and creators to optimize costs while ensuring high-quality content production.

• Filter and select creators who demonstrate exceptional delivery and content creation skills within a reasonable budget.

Cold Outreach & Relationship Building:

• Conduct cold outreach to micro-influencers, content creators, dermatologists, aestheticians, and other relevant professionals on platforms like YouTube, Instagram, and TikTok.

• Build and maintain strong relationships with creators to foster long-term collaborations.

• Negotiate usage rights for content, aiming for extended periods to maximize ad and organic social use.

Contract Management & Negotiation:

• Lead negotiations with creators to secure favorable terms for content usage, whitelisting access, and other relevant agreements.

• Manage the contract signing process, ensuring all agreements align with company policies and content quality standards.

Content Management, Quality Control & Revisions:

• Oversee the creation and delivery of content, ensuring it meets quality standards and brand guidelines.

• Handle revisions and provide constructive feedback to creators to ensure the final product aligns with campaign objectives.

• Work closely with creators to establish and enforce guidelines that ensure consistent quality across all content.

Best Practices & Creator Coaching:

• Develop and document best practices for content creation that can be replicated across campaigns and creators.

• Coach creators on how to produce high-quality content that resonates with Michael Todd Beauty’s target audience.

• Establish a system for ongoing training and support to help creators continuously improve their content.

Performance Tracking & Reporting:

• Establish and track KPIs related to the number of creators engaged, the volume of content produced, and the quality of content delivered.

• Provide regular reports to the Director of Growth, highlighting key metrics, challenges, and opportunities for improvement.

Key Performance Indicators (KPIs)

• Number of creators onboarded and engaged per month.

• Paid advertising revenue tied to creators onboarded.

• Volume of high-quality content pieces delivered monthly.

• Cost-effectiveness of content production.

• Duration and value of usage rights secured.

• Successful contract negotiations and whitelisting agreements.

• Adherence to established content quality guidelines and best practices.

Benefits

Perks include:

• A competitive salary and commission

• Relocation package

• Medical insurance

• Vision insurance

• Dental insurance

Equal Opportunity Employment

• Michael Todd Beauty is an Equal Opportunity Employer where the spirit of inclusion feeds into everything we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Michael Todd Beauty is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and veteran status.