What are the responsibilities and job description for the SENIOR DIGITAL MARKETING ANALYST position at Micro Center?

MICRO CENTER is the nations leading computer and electronic device big box retailer! Our technology superstore has an industry-leading 40,000 selection of premier computer products and the most knowledgeable staff in the business. Passion, Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those that are committed to these same values.

Micro Centers Marketing Team is currently looking for a Senior Digital Marketing Analyst for our core Customer Insights Team who can lead omni-channel reporting, dashboarding, and analyses to personalize our digital customer journeys. The right candidate should not only have a strong understanding of digital marketing tactics and strategies but be a dynamic storyteller enabling them to provide strong recommendations and insights to personalize our digital customer journeys. While metrics, statistics and reports are important, being able to derive a meaningful story with key insights or trends and present that to leadership is critical for this role.

If youre part data analyst and part business strategist, and you enjoy diving into the data yourself to find out the Why, this is an exciting opportunity to grow with Micro Centers expanding Marketing team. We believe you will love working at our Home Office as we have a great culture and team!

MAJOR RESPONSIBILITES :

Work directly with the Marketing Analytics Manager, VP of Marketing Operations, Chief Marketing Officer and team to strategize and implement insights that help drive strategic decisions
Develop regular and ad hoc analysis and reporting rooted in drawing out campaign performance insights, optimization and recommendations to improve KPIs
Own the measurement and insights for website optimization and A / B testing
Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform and Microsoft Excel

Lead the overall strategy and execution of web tagging and tag management initiatives acting as our Google Analytics (Universal Analytics and Google Analytics 4), Google Tag Manager, and Bloomreach Tag Manager expert

Lead the continued development of our marketing channel attribution analysis

Manage & grow consumer focused analytics practices, staying on top of best of breed technologies and vendors

Relationships : ?

Reports directly to the Marketing Analytics Manager

Supports Digital Marketing, Web Design, and Merchandise Teams

EDUCATION & EXPERIENCE ?

Preferred Educational Level : BA / BS or Masters degree in Business, Finance, Computer Science or related field

Minimum of 4 years work experience as a Digital Analyst or equivalent position required Minimum of 2 years work experience using website optimization, personalization and / or A / B testing platform tools

Minimum of 2 years work experience with tag management software (Google Tag Manager) and journey / event tracking

Minimum of 2 years work experience analyzing digital ad campaigns from Google, Facebook or similar

SKILLS :

Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)

Expert proficiency in Excel

Experience with testing methodologies, including attribution modeling and A / B testing

Familiarity with standard web languages, such as HTML, CSS, and JavaScript

Preferred intermediate SQL querying ability and understanding of relational databases.

Ability to clearly explain technical ideas verbally and in writing

Strong interpersonal, oral and written communications skills.?

Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data?

Ability to shift from channel-specific to holistic thinking

Ability to manage and prioritize a number of concurrent projects

Report automation experience is a plus

Experience in a fast-paced retail environment is a plus

Familiarity with marketing channel attribution principles, measurement and analysis is a plus

To succeed one will need to be :

Disciplined and action-oriented to drive results

Tenacious and energetic, not just talented?

Active listener asks good questions; creative, innovative and an out-of-the-box thinker. ?

MICRO CENTER OFFERS EXCEPTIONAL BENEFITS :

Medical, Dental and Vision Benefits Coverage for Regular Full-Time Associates

Employee Discount that includes a Friends & Family Discount Program

Tuition Reimbursement & Education Discounts

Paid Time Off for Regular Associates

401K Plan with Company Match

Esteemed Vendor & Company Job Training

Career Advancement Opportunities

OUR GROWTH OPPORTUNITIES :

At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit and unwavering commitment to the customer can take you and your career to new places.

Micro Center is an Equal Opportunity Employer.

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