What are the responsibilities and job description for the Marketing Manager position at Mid America Computer Corporation?
Develop and implement marketing strategies : Create comprehensive marketing plans to achieve company objectives related to sales, profitability, and market share.
Lead marketing campaigns : Oversee the planning, execution, and optimization of various marketing campaigns across multiple channels, including digital, print, and social media to best identify Marketing Qualified Leads (MQL).
Market research : Conduct market research to identify new opportunities, understand customer needs, and stay ahead of industry trends.
Brand management : Ensure consistent brand messaging across all marketing materials and channels, maintaining the integrity and identity of the MACC, NAMS Firefly, Phoenixsoft, and Simplified Networks brands.
Industry Conferences and Tradeshows : designing marketing materials, developing a pre-show promotional campaign, managing booth design and branding, scheduling on-site activities, capturing leads, following up with post-show contacts, analyzing event data, and coordinating with vendors and logistics to ensure a smooth event execution.
Budget management : Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing spend.
Analyze performance : Monitor and analyze the performance of marketing initiatives, using data and analytics to measure success and make informed decisions.
Stakeholder collaboration : Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for marketing efforts.
Customer engagement : Develop and implement strategies to enhance customer engagement and loyalty through targeted marketing initiatives.
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Lincoln, NE
Full Time