What are the responsibilities and job description for the Digital Dome Director position at Mid-America Science Museum?
1.29.2025
Job Summary
We are seeking a highly skilled and innovative Digital Marketing Director to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that enhance brand awareness, drive traffic, and generate leads. This role requires a deep understanding of various digital marketing channels, including SEM, social media management, content creation, and performance marketing.
Duties
- Develop and execute strategic digital marketing plans to achieve business objectives.
- Oversee the management of Google Ads campaigns and optimize for maximum ROI.
- Conduct thorough market research to identify trends and opportunities in the digital landscape.
- Lead the content creation process, ensuring alignment with brand messaging and target audience.
- Manage social media platforms to enhance engagement and grow the online community.
- Implement marketing automation tools to streamline campaigns and improve efficiency.
- Collaborate with graphic design teams to create visually appealing marketing materials.
- Analyze performance metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
- Stay updated on industry trends and emerging technologies to keep the company at the forefront of digital marketing.
Qualifications
- Proven experience in a digital marketing leadership role with a strong portfolio of successful campaigns.
- Proficiency in Google Ads, SEM, and performance marketing techniques.
- Familiarity with CSS and JavaScript for effective collaboration with web development teams.
- Strong graphic design skills or experience working closely with design teams.
- Excellent research skills to inform strategy development and campaign execution.
- Demonstrated expertise in content creation across various formats (blogs, videos, infographics).
- Experience in managing social media platforms with a focus on growth and engagement metrics.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication skills, both written and verbal, with a collaborative mindset.
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
Work Location: In person
Salary : $40,000
