What are the responsibilities and job description for the Director of Marketing position at MID MINNESOTA FEDERAL CREDIT UNION?
General Purpose:
Develops marketing campaigns that are data and research based to increase new member growth, product and service adoption, and deep member relationships. Leads traditional advertising tactics, public relations, local advertising, interactive community outreach and events.
Fundamental Duties:
- Responsible to maintain the highest standards of Integrity, Personal Responsibility, Sense of Community, and Teamwork by self-example within and outside Mid Minnesota Federal Credit Union.
- Responsible for building member loyalty through an uncompromised commitment to meeting and exceeding members? expectations.
- Responsible to develop and maintain relationships with credit union members by determining member needs and maximizing all opportunities to sell additional credit union products and services.
Essential Duties/Responsibilities
- Leads budgeting, implementations, and success measurement for marketing campaigns for all media, direct marketing and community outreach.
- Utilizes MMFCU?s member information database for targeting promotions and to identify opportunities for existing and new products.
- Leads the coordination of MMFCU?s events.
- Leads the coordination and branding of all Community Relations efforts/events.
- Leads coordination, planning, development, and implementation of direct mail initiatives, including coordination with external research, copy, designers, mail prep, postal and campaign tracking/measurement
- Leads the member newsletter development and execution ensuring timely delivery, all within deadline.
- Remain current on changes within the legal, regulatory, economic, competitive, and technological environments that may affect the marketing function.
- Leads publications/miscellaneous brochures and collateral development, updates and distribution in the channels needed.
- Responsible for the creation and placement of statement graphics each month.
- Maintains adherence to the Brand Guide established for MMFCU.
- Directs the creation and maintenance of office multimedia, posters, and signage.
- Responsible for annual budget draft and budget review for various products/departments for an overall annual ROI.
- Directs digital tactic execution of campaign messages, brand and other promotional messaging.
Media ? External
- Leads multimedia placement with vendors to meet all media deadlines, while staying within budget.
- Leads determining and coordinating MMFCU presence at community events, chamber events, education workshops, etc. Responsible for promoting the credit union philosophy and a consistent credit union brand.
- Assists with development and research, budgets and creates timelines for MMFCU public events; Annual Meeting, Grand Opening Events, Chamber events, etc.
- Directs content development and ad placement for various electronic advertisements and online media channels including socials media, SEO, and video.
- Directs development, scheduling and measurement of email marketing.
- Responsible for maintaining, branding, and keeping promotions current on all web based MMFCU sites through Admin Tools
- Other external promotion as assigned.
Other Duties/Responsibilities
- Creates advertising messages in accordance with Truth in Savings, Truth in Lending, Fair Housing Act and Regulation, NCUA Advertising Rules, NCUA Privacy Regulation and other marketing and advertising policies and regulations.
- Committee Member ? Liaison and/or active participant of at least one internal MMFCU Committee. Serves on at least one community Board or Committee.
- Responsible for ordering promotional items for events and gifts.
- Fulfill community donation requests for MMFCU branded items.
- Attend industry functions and otherwise promote the credit union?s image.
- Other duties as assigned.
Job Qualifications (Knowledge, Skills and Abilities)
- Working knowledge of promotional media, industry jargon.
- Working knowledge of laws, rules, regulations, and procedures impacting marketing activity.
- Exceptional written and verbal skills.
- Ability to read, interpret and analyze statistics and financial data.
- Ability to gather, assemble, correlate, and analyze facts and develop solutions.
- Working knowledge of necessary computer software and peripherals.
- Working knowledge of organization policies/procedures and credit unions service philosophy.
- Ability to think creatively, and to develop unique, engaging materials.
- Ability to maintain confidentiality.
- Requires the ability to work flexible hours.
Supervisory responsibilities
The position is responsible to direct and monitor activities of direct and indirect reports as necessary, but at a minimum, employees in these positions:
- Digital Marketing Specialist
- Community Outreach Manager
Requires Education/Experience:
Job requires a collegiate level of language, design, math and reasoning skills. Five years of experience leading consumer marketing with comparable responsibilities. Formal training should be supplemented with continuing education to ensure a relevant skill level.
Work Environment/Physical Demands:
- Job requires some amount of physical effort, but is primarily a desk assignment. The job calls for a high degree of mental concentration to interpret and act upon a wide range of situations. The job requires a high degree of attention to details.
- Lifting, transporting, and storing of materials up to twenty-five pounds may be required.
- Travel may be required to attend meetings, conferences, training, or other related events.
Affirmative Action/EEO Statement
Mid Minnesota Federal Credit Union is an Equal Opportunity Employer.
Benefits
- Medical
- Dental
- Vision
- Employer paid Life Insurance
- 401(k) Savings Plan
- Bonus/Incentive Program
- Vacation Time
- ? Earned Sick and Safe Time (aka Sick Time)
- Health and Wellness Programs
Pay Transparency:
- Full time: 40 hours/week
- Exempt position
- Pay Range: $43.25 - $54.71
Salary : $43 - $55
