What are the responsibilities and job description for the Graphic Artist/Digital Content Specialist position at Mid-West Family La Crosse?
Job Title: Graphic Artist/Digital Content Specialist
Company: Mid-West Family La Crosse
Location: Downtown La Crosse, Wisconsin
About Mid-West Family
Mid-West Family is a digital marketing and media company dedicated to helping local businesses grow. Our team of professionals provides full-funnel marketing strategies and services, managing brand awareness and lead generation campaigns for clients across various industries.
Job Summary
We are currently seeking a talented Graphic Artist/Digital Content Specialist to join our team. This role is responsible for creating compelling visual and written content across digital platforms, including social media, website design, and email marketing. The ideal candidate will have a strong grasp of digital design, content strategy, and analytics to develop effective campaigns and improve engagement.
Key Responsibilities
Design visually compelling graphics and digital assets for websites, social media, and marketing campaigns
Develop engaging written content for social media, websites, and email marketing
Collaborate with internal teams, including project management, development, and creative departments
Conduct content audits and provide strategic recommendations for improved digital performance
Required Qualifications:
Associate or bachelor’s degree in graphic design, marketing, or a related field
Proficiency in graphic design software (Adobe Creative Suite, Canva, or similar)
Experience in creating visually engaging social media content (graphics, animations, video).
Strong understanding of social media platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok)
Knowledge of social media analytics and reporting tools to track campaign performance
Excellent communication and writing skills
Ability to manage multiple projects, prioritize tasks, and collaborate effectively with a team
Preferred:
Proficiency in Microsoft Office
Video editing experience
Photography skills
Basic knowledge of SEO principles
Compensation & Benefits
Health, Dental, and Vision Insurance – Comprehensive coverage options
401(k) with Company Match – Plan for your future with employer contributions
Paid Time Off (PTO) – Including vacation, sick days, and personal time
Paid Holidays – Enjoy work-life balance with recognized company holidays
Professional Development Opportunities – Training, workshops, and career growth support
Employee Discounts – Access to local event tickets, partner discounts, and more
Fun and Collaborative Work Environment – Be part of a creative and passionate team
Why Join Mid-West Family La Crosse?
At Mid-West Family La Crosse, we offer a competitive salary and benefits package, foster professional growth, and support our employees in building meaningful careers. Our team is a mix of analytical thinkers and creative minds passionate about making an impact on our community and helping businesses succeed. If you're looking for a dynamic work environment where your skills and creativity are valued, we’d love to hear from you!
How to Apply
Send your resume, cover letter, and portfolio to innovationopenings@midwestfamilylacrosse.com by Monday, February 24, 2025.
Mid-West Family La Crosse is an Equal Opportunity Employer
Job Type: Full-time
Pay: $40,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $40,000 - $55,000