What are the responsibilities and job description for the Social Media Strategist & Content Producer Job at Middlebury College in Middlebu position at Middlebury College?
Social Media Strategist & Content Producer
Middlebury College
Posting Number : S01341
Position Summary :
The Social Media Strategist and Content Producer helps position Middlebury and its people as current, consequential, and engaged in the world's challenging issues. And through an imaginative use of social media, motivates our stakeholders to join us in Middlebury's work to bring about a world with a robust, inclusive public sphere, where ethical citizens work across intellectual, geographic, and cultural boundaries. The Social Media Strategist and Content Producer will administer Middlebury's central social media efforts, which includes developing a measurable social media strategy, managing key social media channels, creating (and co-creating) social media content, and providing leadership (as needed) to continually improve the level of social media practice at Middlebury. The Social Media Strategist and Content Producer will operate in a highly collaborative environment, working alongside colleagues who together are helping to define and project “authentic Middlebury” to our stakeholders and to the world. The ultimate goal : to deepen current relationships and make new connections with those who believe in what Middlebury does so Middlebury can fulfill its mission in partnership with them. The Social Media Strategist and Content Producer will demonstrate a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.
Essential Functions :
Offer is contingent upon successful completion of a criminal background check.
- Strategy : Develop a measurable strategy for using social media channels to support Middlebury’s communications and marketing goals by engaging with multiple audiences, including prospective students, current students, parents, faculty, staff, alumni, donors, volunteers, funding agencies, and others. Within that framework, develop tactical campaigns and content calendars that move the needle. Research and evaluate emerging (and current) platforms and make recommendations on whether and how we might adopt. Stay abreast of current research on how various audiences derive knowledge from social media to ensure Middlebury is taking full advantage of all its social media opportunities.
- Management : Take primary responsibility for day-to-day tactics, monitoring, and management of Middlebury’s central social channels, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging social platforms. Engage with multiple audiences and cultivate social relationships with important influencers. Monitor online mentions of Middlebury on various social platforms and report out. Alert media relations and other essential colleagues as needed.
- Content : Develop original social content—individually and in collaboration with colleagues—that furthers Middlebury’s communications and marketing goals. Curate content from other channels that can be repurposed to meet those goals. Finds ways to tell Middlebury stories in ways that are imaginative and appropriate to each channel we engage with. Write, edit, take photos, and shoot video for other departmental projects, as needed.
- Leadership : As necessary and in partnership with colleagues, provide institution-wide leadership to help continually improve Middlebury’s social media quality. Collaborate with colleagues in advancement, admissions, student affairs, athletics, and other offices across the institution to coordinate social media operations and develop a seamless integration of social media into Middlebury websites, as appropriate.
- Analytics and Reporting : Monitor the effectiveness of social media strategies through a variety of quantitative and qualitative measures. Report out regularly to colleagues and leadership.
- Internal Communications : Participate in strategy sessions on how to continually improve the state of internal communications at Middlebury, throughout all its schools.
- Emergencies and Crises : Play a key role during critical times to monitor social media discussions, disseminate information, correct misinformation, and undertake other duties as assigned to help protect the Middlebury community and the institution’s reputation.
General Responsibilities :
Perform other related duties as needed.
Qualifcation
Education :
Bachelor’s degree in new media communications, communications, journalism, English, or similar fields, or equivalent experience.
Knowledge, Skills and Abilities :
Experience :
Minimum of four years of social media strategy and content production experience relevant to the knowledge, skills, and abilities referenced above.
Finalists for this position will be asked to submit a case study of a past social media campaign they have run. The case study should explain initial campaign goals and the strategy behind the campaign including timeline, execution of the strategy, and an evaluation of the campaign’s results. Writing, photography, and video samples will also be considered.
Physical Demands :
Offers of employment are contingent on completion of a background check. Information on our background check policy can be found here :
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