What are the responsibilities and job description for the Consumer and Market Insights Specialist – Cooking Appliances. position at Midea?
About Midea America
Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000 employees and presence in 200 countries, including here in the U.S.
Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.
Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance - to make your life a little easier.
Description:
To help us achieve our aggressive goals for North America the Consumer and Market Insights Specialist will be responsible for spearheading market research, market analysis, and conducting consumer research projects in our home cooking appliances division. Participating in the decision-making and supporting R&D research activities with strong consumer insights, UX/UI analysis tools, and marketing data analytics. Investigating new methods, technologies, and processes to reveal unmet customer needs and be able to translate those needs into product innovation ideas to expand Midea’s product portfolio.
This position requires close collaboration with global teams and some domestic and international travel would be required.
Main responsibilities:
- Research and understand the market landscape, competitor's advantages/disadvantages, and product offerings to help define specific areas for sales and business growth on cooking appliances (i.e., ranges, ovens, OTR/Microwaves, etc.).
- Research and identify new product features, cooking trends, and devices desired by consumers to improve and/or facilitate their cooking experience.
- Lead product and consumer research and insights via targeted surveys, and on-site or in-home interviews to search for or validate innovative appliances, solutions, and ideas.
- Close work with R&D Engineering, Marketing, and Sales teams to improve the success of product launches and road maps for different product categories.
Stablish internal procedures and best practices to store and analyze market and customer data. - Work collaboratively with global and cross-functional teams to align product strategies.
- Review and validate marketing and literature materials (POP, campaigns, Web information, printed U&C Manuals, etc.).
Required Qualifications, Skills, and Expertise:
- Bachelor’s degree in relevant discipline. Master’s degree preferred.
- At least 5 years of experience in consumer insights for cooking appliances for the US market. Preferably with job experience in a market research/consumer insights firm.
- Proficient in quantitative, qualitative, and data analytic tools to translate VOC into innovative products.
- Excellent communication and presentation skills and ability to collaborate and lead projects throughout different levels of the organization.
- Strong collaborator, working with multi-cultural and remote product development teams.
- Goal-oriented and self-motivated, creative, resourceful, and entrepreneurial mindset.
- Strong coaching skills.
