What are the responsibilities and job description for the Product Manager – Small Appliances position at Midea?
About Midea America
Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000 employees and presence in 200 countries, including here in the U.S.
Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.
Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance - to make your life a little easier.
Position Overview
This professional will be responsible for supporting brand management of small cooking appliances including cooking, motor driven, food preparation, breakfast, grills and new or emerging categories. Core focus areas include product management, product positioning, market strategy, product planning and line up, pricing and channel management, customer relationships, forecasting and key metrics attainment. We are looking for a colleague who is interested in bringing new, innovative, and competitive products to the market under our brands towards a leading market share position. This person will work closely with our global and local R&D center, consumer and market insights, brand marketing and factory teams to build products from concept to end of life as well as managing the existing portfolio across retail and e-commerce.
Key Responsibilities
- Achieve targeted revenues, price, and quantity, managing expense ratios and product mix while maintaining healthy inventory levels
- Act as the segment expert and knowledge source of industry trends, regulatory issues, competition moves, pricing and other marketing intelligence/analysis; analyze and share consumer and buyer insights and market requirements across SDA categories
- Develop the business plan for the category; execute USA specific category strategies and plans. Identify cross-departmental process improvements relevant to the category.
- Lead product planning across the matrix with R&D, design and quality; scope opportunities for potential New Product Development (NPD); develop local line-up logic, product positioning, and price strategies in partnership with global PM and PP teams
- Lead the new product launch process, driving the brief and execution with marketing communications and retailer/ distributor activation, ensure readiness to launch all supporting assets, including digital, prepare product material to support the field training teams
- Support Key Account Managers in product sell- in, assist in developing channel and flooring strategy for new product launches; prepare for product line reviews; support sales reps and distributors in professional channels
- Manage product lifecycle by driving sell thru, managing promotion budget, aligning PSI forecasts, and managing end of life and transition
- Own category product marketing for sales and distributor teams with technical information; support launch efforts for future product plans
- Coordinate with HQ the necessary requirements for US market
Required Qualifications
- Bachelors degree in Marketing or related discipline.
- 5 years in Product Marketing in Home appliance or consumer electronics industry.
- Home Appliances industry experience is preferred (SharkNinja, Instant, Nutribullet, Vitamix, Cuisinart, Crock Pot, Delonghi, Hamilton Beach, Whirlpool, Philips, Chefman, Black & Decker, Miele, i.e.)
- Financial Planning and Strategy, Marketing Concepts, Positioning, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services
Comprehensive benefit package, to learn more, please visit Careers Page (midea.com)
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
