What are the responsibilities and job description for the Multimedia Specialist Job at Midland Health in Midland position at Midland Health?
Job Description
This position is responsible for creating content to support ongoing campaigns, service lines, community events and other initiatives. Content is defined and covers all multimedia channels including print collateral, blog posts, social media, employee intranet, videos and website. This includes managing social media channels and knowing what type of content works best on each platform as well as reporting, analysis and presentation of the effectiveness of Midland Health's social media efforts. The individual should have a solid understanding of web standards and best practices, with proven experience with digital marketing platforms and content management systems. This includes writing and updating content for web pages, optimizing content for SEO, and analyzing website traffic and user engagement metrics. The individual must have excellent writing and grammar skills and be a creative and service-minded professional.
SHIFT AND SCHEDULE
8 : 00 AM - 5 : 00 PM
ESSENTIAL FUNCTIONS / PERFORMANCE EXPECTATIONS
- Ability to stay up-to-date with the ever-changing world of social and digital marketing.
- Timely customer service in response to online reviews, recommendations, comments and check-ins.
- Create engaging blogs, videos, and web content that supports campaigns and initiatives for midlandhealth.org and other related websites.
EDUCATION AND EXPERIENCE
PHYSICAL REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The individual must be able to :
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