Marketing Generalist

The Marketing Generalist will be responsible for executing a wide range of marketing activities to support the growth and visibility of the company. This role is ideal for someone who enjoys variety in their work and has experience across multiple marketing functions, including digital marketing, content development, social media management, and campaign execution. Part of this role involves distributing and analyzing web leads to ensure effective follow-up and conversion.

Key Responsibilities:

- Assist in the development and execution of marketing campaigns across various channels (digital, social media, email, etc.)

- Create engaging and relevant content for websites, blogs, email newsletters, and social media platforms

- Manage social media accounts, including content creation, scheduling, and community engagement

- Conduct market research to identify trends, competitor analysis, and customer preferences

- Collaborate to create marketing materials such as brochures, flyers, and graphics

- Assist in the planning and execution of events, trade shows, and webinars

- Monitor and analyze the performance of marketing campaigns, providing actionable insights

- Maintain and update the company website utilizing current digital marketing agency as needed

- Distribute and analyze web leads, ensuring they are properly tracked, qualified, and assigned to sales teams for follow-up

- Support internal communications efforts and ensure consistent branding across all channels

Qualifications:

- A degree in Marketing, Communications, Business, or a related field

- Experience in a marketing role, preferably in a generalist capacity

- Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, email marketing platforms)

- Experience managing social media platforms (LinkedIn, Instagram, Facebook, etc.)

- Experience with lead distribution and CRM systems to track and analyze lead performance

- Basic knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus

Still Interested? If so, copy and paste the link below into a web browser to complete a brief survey (it takes only 10 minutes).

https://go.cultureindex.com/s/3F2D7E0000

We use this survey to build our world class culture. Don't forget to also apply below by attaching your resume.

Job Type: Full-time

Pay: $22.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Health insurance

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Salary : $22 - $25