Marketing Director

The Midlothian Chamber is the catalyst for economic growth for our members and the community through advocacy, education, and community enhancement.​

Position Overview:

We are seeking a dynamic and innovative Marketing Director to lead our marketing strategy and execution. The ideal candidate will have a passion for community engagement and the ability to create memorable experiences that bring our members together. This role requires strong leadership skills, exceptional organizational abilities, and a collaborative spirit.

Key Responsibilities

Strategic Planning:

• Develop and implement annual marketing plans aligned with the Chamber’s objectives.
• Identify target audiences and devise strategies to engage them effectively.

Digital Marketing:

• Manage the Chamber’s online presence, including website content, social media channels, and digital advertising.
• Create engaging content (text, image, video) for social media posts, newsletters, blogs, and press releases.
• Monitor and respond to online reviews/messages and inquiries in a timely manner.

Public Relations:

• Cultivate relationships with local media outlets to secure press coverage for Chamber events and initiatives.
• Correspond with the city’s communications director for promotional events and public relations.

Event Promotion:

• Develop marketing strategies to promote Chamber events, programs, and networking opportunities.
• Collaborate with event organizers to create promotional materials and manage event registration platforms.
• Track and analyze event performance metrics to optimize future marketing efforts.

Member Engagement:

• Develop campaigns to communicate the value of Chamber membership and encourage member participation.
• Collaborate with member businesses to promote their services through Chamber channels.

Brand Management:

• Maintain brand consistency across all communications and marketing materials.
• Ensure adherence to Chamber branding guidelines in all promotional efforts.

Budget Management:

• Manage the marketing budget effectively, ensuring all expenditures are within budgetary limits.
• Negotiate contracts with vendors and service providers to maximize value and ROI.

Prepare board reports for social media analytics, website statistics, etc, for monthly board meetings.

Administrative Responsibilities

• Maintain current knowledge of overall chamber office policies, procedures, and practices affecting all programs, activities, and personnel.
• Assist with special events and a variety of administrative duties.
• Assist in the preparation for meetings of committees and other groups assigned.
• Other duties as assigned that may be required to advance the interests of the Chamber and its membership.

Qualifications

• Minimum of 2 years of experience working in public relations, marketing, and/or communications, preferably within a chamber of commerce or non-profit environment.
• Proven experience in marketing, social media management, and digital communications.
• · Strong communication and public relations skills coupled with the ability to influence others in a positive way.
• Strong understanding of current marketing trends and digital platforms.
• Excellent writing, editing, public relations, presentation, public speaking, problem-solving skills, and managing multiple projects while meeting deadlines.
• Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Hootsuite, Google Analytics).
• Ability to work a flexible schedule, with occasional hours during weekends or after hours, as needed, based on event schedules.
• Must have access to reliable transportation.
• Must possess time, resource, and project management skills.
• Organize work and manage various details.
• Present a professional appearance, demeanor, and attitude.
• Proficient in CRM software (MC Trade). Willing to learn new software as needed.
• Committed to maintaining the highest sensitivity to professional ethics and cultural diversities, treating everyone equally and respectfully.

Desired Attributes

• Creative problem-solver with a strong attention to detail.
• A self-starter and ability to work both independently and as part of a team.
• Energetic and enthusiastic, with a passion for community building.

Application Requirements

To apply, please submit your resume and a cover letter detailing your relevant experience and vision for the role. Additionally, we request if possible, candidates to include results from a personality assessment, such as a DISC assessment, or other relevant tools that provide insight into your interpersonal skills and work style.

Why Join Us?

At the Midlothian Chamber of Commerce, you will play a pivotal role in enhancing our community’s business landscape. We offer a collaborative work environment, opportunities for professional growth, and the chance to make a meaningful impact.

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 3 years (Required)

Work Location: In person

Salary : $40,000 - $45,000