What are the responsibilities and job description for the Marketing Coordinator position at Midwest Filtration Co?
Responsibility:
- Prospecting and identifying solid sales leads through using our provided tools including Sales Genie and Seamless. Go deep into our targeted industries, geographies, organizations, titles/positions to provide solid prospects to the sales team.
- Work weekly with our Key Account Managers, Industry Bus. Dev. Reps, Geographical Bus. Reps. focusing on New Business.
- Work to get MWF positioned in industry periodicals and websites.
- Research industry organizations that we should participate in for deeper networking/expertise.
- Identify, investigate, work tradeshows (lead collection/consolidation, conduct preshow communications for potential on site meetings, booth set up/ tear down/transportation).
- Sales Campaigns: Work with sales leadership to Identify Products in Focus to Blitz targeted industries and customers. (load, track the data for ROI analysis)
- Create Sales collateral (industry & product specific) for our team.
- Work with our Website provider to develop website enhancement and help to build our Social Media presence
- Support Midwest Filtration’s sales and marketing efforts in general. This may require assisting and supporting other customers’ specific efforts and business objectives from time to time.
- Perform other projects and duties as assigned
