What are the responsibilities and job description for the Marketing Specialist position at Midwest Heritage?
Additional Considerations (if any):
At Midwest Heritage, the core of our culture is taking care of the customer and taking care of each other. Our employees appreciate that their contributions make a direct impact on the success of our business as well as their own personal and professional growth.
Midwest Heritage
Job Title: Marketing Specialist
Department: Banking
FLSA: Non-Exempt
General Function:
Collaborates with leadership in planning, coordinating, and implementing advertising and marketing initiatives. Develops, designs, and implements communications and marketing programs and materials for Midwest Heritage.
Core Competencies
- Creation
- Communication
- Organization
- Publish Written and Visual Content
- Strategic Thinking
Reporting Relations:
Accountable and Reports to: Director of Marketing
Positions that Report to you: None
Primary Duties and Responsibilities:
- Develops, designs, and implements marketing programs and materials for Midwest Heritage that effectively create brand awareness.
- Conceptualizes visuals based on requirements.
- Prioritize and manage multiple projects within project and campaign specifications.
- Coordinates company promotions and special events that create brand awareness and promote marketing efforts.
- Responsible for maintaining marketing briefs and campaign recaps to improve marketing efforts.
- Creates, designs and manages communication and other marketing collateral for website, social media, presentations, newsletters, meetings, career fairs, customer surveys, etc.
Knowledge, Skills, Abilities, and Worker Characteristics:
- Commitment to the Midwest Heritage mission and willingness to promote the values of the company.
- Proficient with marketing concepts and ability to successfully utilize concept in a creative and business mindset.
- Proficient computer skills, including current social media platforms and must be proficient in Microsoft Office, Adobe Creative Suite and Canva.
- Ability to interpret reports and develop marketing initiatives in response.
- Excellent organizational and time management skills.
- Excellent interpersonal skills; ability to relate to and interact with other people in a friendly, professional manner.
- Ability to identify problems, develop and execute solutions.
Education and Experience:
- High school diploma or equivalent. College degree in a related field is preferred.
- Two plus years of related experience.
- Bachelor’s degree in related field preferred.
- Previous banking experience is a plus.
- Must have demonstrated expertise in Microsoft Office, Adobe Creative Suite, and Canva.
Physical Requirements:
- This position is classified sedentary/light and requires the ability to sit for long periods of time.
- Visual requirements include: ability to see detail at near range with or without correction.
- Must be able to perform the following physical activities: sitting for long periods, talking (in person and by telephone), hearing and repetitive motions.
Working Conditions:
- The duties of this position are normally performed in a general office setting. This is a fast paced work environment.
- There is frequent pressure to meet deadlines and handle multiple projects in a day.
- Minimal travel
Equipment Used to Perform Job:
Computer (PC with Microsoft Office programs), telephone, calculator, telephone, copier, fax, and printer.
Contacts:
This position works with Midwest Heritage employees, customers, Hy-Vee employees, vendors and outside agents doing direct business with Midwest Heritage
Confidentiality:
This position has the responsibility to protect the privacy and confidentiality of customers, employees and bank/insurance/financial information at all times.
In the performance of their respective tasks and duties all employees are expected to:
- Follow all state and federal regulatory requirements and complete assigned training courses within the required timeframes.
- Perform quality work within deadlines.
- Interact professionally with other employees, customers and suppliers.
- Work effectively as a team contributor on all assignments.
- Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.
