What are the responsibilities and job description for the Marketing Business Development Manager position at Midwest Home Physicians?
Position : Marketing / Business Development Representative
Location : Biloxi, MS
About the Company :
Regents Health, a division of Midwest Home Physicians , provides home-based wound care , primary care , and care management services to Medicare patients in the Biloxi area. We specialize in offering home-based Primary Care and advanced wound care treatments , leveraging technology like Wound Vector and the Assisted Telehealth Platform to enhance patient outcomes and service efficiency.
Position Overview :
We are seeking a dynamic, results-driven marketing / business development professional to drive sales efforts in the Biloxi, MS area. This person will be responsible for generating business growth through strategic partnerships , client acquisition , and marketing initiatives in healthcare, home care, and senior care sectors. Experience in hospital discharge planning , home healthcare marketing , and senior care is essential.
Key Responsibilities :
- Sales & Business Development : Develop relationships with hospitals , home healthcare agencies (HHAs) , podiatrists , discharge planners , and primary care physicians to generate referrals and establish long-term partnerships.
- Marketing Strategy : Lead digital and local marketing campaigns targeting Medicare beneficiaries , caregivers , and healthcare professionals.
- Account Management : Serve as the point of contact for new clients, ensuring seamless communication and smooth onboarding of referrals.
- Market Intelligence : Track competitor activities, market trends, and patient needs to adapt sales strategies.
- Educational Outreach : Host webinars, workshops, and in-office meetings to educate referral sources on the benefits of home-based wound care and the advanced technology solutions offered by Regents Health.
Qualifications :
