What are the responsibilities and job description for the Regional Marketing and Communications Specialist position at Midwest Oral & Maxillofacial Surgery Pc?
Travel: 3 days in Omaha, NE, 2 Days in Dakota Dunes, SD
The Regional Marketing & Communications Specialist is responsible for working with the operations team and Physicians to reinforce the companys internal and external branding through print, web, and in-person advertising. This candidate supports the marketing efforts in accordance with the mission, core values, and purposes of the company.
Who you are:
- Strong creative, strategic, analytical, and organizational skills
- Excellent verbal and written communication skills
- Ability to work at a fast pace even when unsupervised.
- Proven project management skills
- Ability to handle multiple projects and processes simultaneously.
- Strong attention to detail
- Ability to adapt quickly to an ever-changing environment.
- Knowledge of Microsoft office and adobe software (including illustrator & photoshop)
- Dental industry experience is very important.
What you will do:
- Referral call preparation, planning, and execution that involves regular travel throughout the surrounding markets.
- Support referral call cycle to enhance and strengthen key referral relationships for oral surgeons.
- Collaborate with doctors and staff to coordinate marketing activities and support throughout region with referral networks.
- Coordinate and execute marketing campaigns on-time and within budget.
- Report on campaign performance by analyzing data and creating presentations to deliver to upper management.
- Plan and coordinate continuing education events, trips and other referral activities.
- Prepare online and print media.
- Work with vendors to design and create a wide range of different marketing and promotional materials that support campaigns and specific target audiences.
- Maintain an effective level of internal communication to ensure all relevant company personnel are kept informed of marketing initiatives and objectives.
- Monitor all business review pages such as Yelp, Healthgrades, Google, etc. and report any significant findings, patterns of performance or positive employee reviews to upper management.
- Have input on website development and maintain timely updates to ensure effectively support of SEO strategies.
- Ability to gain and understand implant protocols and internal workflows so that supported practices receive important communication and support in a timely manner.
- Enhance and maintain social media presence and develop programs to improve social media reputation and recognition.