What are the responsibilities and job description for the Midwest Startups is hiring: Product Marketer in Orlando position at Midwest Startups?
About Rentgrata
Rentgrata, founded in 2016, is an industry-leading multifamily real estate technology (PropTech) company that enhances the apartment renting experience for residents, prospective renters, and property managers. We revolutionize the process by connecting potential tenants with current residents, allowing for authentic conversations that help renters make informed decisions so they can quickly feel at home. We’re seeking a Product Marketer to join our mission-driven team and help shape the future of Rentgrata as the next generation of apartment reviews.
We are seeking a dynamic and results-driven Product Marketer to join our innovative Marketing and Product team. Your primary objective will be driving product adoption and revenue growth by bridging the gap between product development, marketing, customer support, and sales.
You will report directly to the Marketing Director and collaborate with the VP of Product to execute marketing strategies aligned with our product roadmap and launches. You'll have the opportunity to shape go-to-market strategies, craft compelling product narratives, and influence the future of property management technology.
As a key member of our team, you'll master our multifaceted product offerings and leverage your expertise to develop positioning, messaging, and enablement resources that resonate with customers and align with business goals. This role is perfect for someone passionate about technology, real estate, and our mission to create a better renting experience for everyone.
Qualifications
- 3-5 years of experience in product marketing, preferably in a B2B SaaS or startup environment.
- Proven track record of creating and executing go-to-market strategies for products or features.
- Strong ability to develop messaging and positioning frameworks that resonate with target audiences and differentiate products in the market.
- Experience collaborating with product, sales, and customer success teams to ensure cohesive marketing efforts across the customer lifecycle.
- Proficient in developing customer personas, market segmentation strategies, and competitive analysis to inform marketing plans.
- Ability to lead the creation of marketing collateral, including one-pagers, case studies, blogs, and email campaigns, ensuring alignment with brand voice and strategy.
- Ability to measure and analyze the impact of marketing campaigns, leveraging data to iterate and improve performance.
- Excellent storytelling skills with a knack for crafting compelling narratives that communicate product value.
- Organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
- Customer-first mindset, with the ability to identify and understand the real and sometimes unspoken user needs and then translate them into marketing strategies.
Preferred Skills
Benefits
Why Join Rentgrata?
We'd love to hear from you. Complete the application and tell us why you are the perfect fit for the Product Marketer role at Rentgrata. Highlight your experience with data analytics tools, prioritization frameworks, and cross-functional collaboration. We look forward to hearing from you!
Rentgrata is an Equal Opportunity Employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, ethnicity, national origin, religion, disability, sex, gender identity or sexual orientation, or any other protected status in accordance with applicable law. Please let us know if there are preparations we can make to help ensure you have a comfortable and positive interview experience.
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