Content Marketing Strategist

Midwest Tape | Hoopla

For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology, delivering an all-in-one experience to the library world. As hoopla continues to grow on a global scale, we are expanding our team.

At Midwest Tape, we know our people are the reason for our success. We value our employees and believe in empowering them to help them thrive. We offer competitive pay and benefits, a healthy work / life balance, and appreciation for a job well done.

Position Summary :

As the Content Marketing Strategist, you will play a crucial role in developing and executing our SEO-focused content strategy across our three digital thought leadership sites that resonate with our target audiences. You will also collaborate with cross-functional teams, including content format leads, the SEO and audience leads, and the creative team to lead content creation efforts in alignment with our customer acquisition and brand awareness strategies. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audiences and driving business growth.

Primary Duties and Responsibilities :

To perform this position successfully, an individual must fulfill the knowledge, skill, and / or ability requirements listed below.

• Use data to develop and execute a comprehensive content strategy for three websites that aligns with department messaging.
• Drive brand awareness, engagement and customer acquisition through strategic content marketing.
• Work closely with SEO team to deliver our organic search strategy in alignment with department goals and messaging.
• Work with audience leads and format leads on delivering their messages in a thoughtful manner.
• Understand how to use data to develop an organic search strategy using thought leadership content.
• Align with marketing teams on creating campaigns, case studies, infographics and shareable content.
• Traffic thought leadership articles from ideation to completion.
• Create and deliver monthly reports on successful campaigns.
• Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Ensure brand consistency and compliance with the company's style guide and voice across all content deliverables.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Skills :

• Basic Computer skills, including Microsoft Office, Teams, and One Drive.
• Proficient in WordPress, Photoshop and Google Analytics.
• Excellent focus and strong attention to detail.
• Must have the ability to read / review publications for relevant information.
• Must have good research skills.
• Organizational skills.
• Self-directed with the ability to work with minimal supervision.
• Excellent follow-up and follow-through skills and ability to meet deadlines.
• Knowledge of the entertainment industry.

Preferred Education Requirements :

• Bachelor's degree in marketing, a related field, or equivalent experience.

Preferred Experience :

• 4 years of experience working within content marketing.
• Experience in both B2B and B2C marketing.

Physical Requirements / Work Environment :

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to regularly sit for extended periods of time.
• Perform repetitive motion-type tasks
• Must be physically present for meetings, presentations, and training.

Benefits :

• Medical, dental, & vision insurance
• 401k match
• Profit sharing
• Paid vacation and personal time
• Flex time
• 10 paid holidays
• Company performance bonus
• Holiday bonus
• Paid time to volunteer
• Training & career development opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.