What are the responsibilities and job description for the Sr. Social Media Manager position at Midwest Tape?
Must be able to work onsite / hybrid at our headquarters in Holland, OH.
Midwest Tape | hoopla
For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology, delivering an all-in-one experience to the library world. As hoopla continues to grow on a global scale, we are expanding our team.
At Midwest Tape, we know our people are the reason for our success. We value our employees and believe in empowering them to help them thrive. We offer competitive pay and benefits, a healthy work / life balance, and appreciation for a job well done.
Position Summary :
The Sr. Social Media Manager is responsible for managing a variety of social media strategies that promote the hoopla platform, driving brand awareness, engagement and advocacy. This role manages a team responsible for developing and executing social media campaigns, analyzing audience behavior, and collaborating with cross-functional teams to convey and elevate the hoopla brand and its key value propositions.
Primary Duties and Responsibilities :
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion across both domestic and international markets.
- Manage and oversee all social media accounts, including content creation, scheduling, and publishing on platforms such as Facebook, X, Instagram, LinkedIn, TikTok, Redditt, YouTube, Threads, and others.
- Plan and execute paid and organic social media campaigns, inclusive of budget management, targeting, and performance analysis activities.
- Conceptualize, write and create compelling social media content that drives engagement for both libraries and library patrons.
- Collaborate with cross-functional teams, including Creative, Sales, PR, and Customer Service, to ensure cohesive messaging and branding.
- Strategically assess and implement engagement protocols for our online community, ensuring prompt and professional responses to comments, messages and reviews.
- Monitor and analyze social media performance, providing regular reports and insights to optimize strategies.
- Conduct competitor analysis and market research to identify opportunities for growth and improvement.
- Stay up to date with the latest social media trends, tools, and best practices, applying this knowledge to enhance our social media presence.
Skills :
Preferred Experience :
Preferred Education Requirements :
Physical Requirements / Work Environment :
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits :
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
