Vice President of Marketing and Communications

Position Overview : The Vice President of Marketing & Communications will be responsible for the planning, development and implementation of The Wright’s marketing strategies, communications, and public relations activities, including project management; media planning and placement; design and production of materials, deliverables, and reviews; marketing team leadership; and ensuring that campaigns remain on track to meet strategic objectives. Inter- and cross-departmental collaboration and external relationship management with media partners, vendors, agencies, and designers are integral to this role. This position reports to the President / CEO and may have various direct reports.Essential Functions : Create, implement and monitor comprehensive multi-channel marketing, communications and public relations plans and programs that enhance the organization’s image and position within the marketplace and facilitate internal and external communications

Ensure all your application information is up to date and in order before applying for this opportunity.Budgetary creation and oversightLead marketing project management for select museum exhibitions and programs such as museum initiatives, programs, and tourism developmentDraft all President / CEO’s comments and speeches for public meetings and appearancesEnsure articulation of The Wright’s desired image and position, assure consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies both internal and externalActs as The Wright’s representative with the media, ensuring regular contact with targeted media and appropriate responses to media requestsWork with graphic designers to create all collateral in use by the museum, supporting development, educational, and programming effortsMonitor trends. Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and use this information to help The Wright operate with initiative and innovationOversee internal and external designers and agencies producing print ads and radio spots, direct mail, e-mail promotions, banner ads, social media graphics, and other items. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the President / CEO or their designee.Oversee production of marketing materials including : setting up project schedules, issuing insertion and work orders, obtaining vendor bids, coordinating with printers and mailing services to assure timely, high-quality deliveryManage paid digital advertising. Set and monitor campaign effectiveness (especially for online and social media campaigns), produce timely reports, and develop contingency strategies if requiredManage marketing staff and interns to meet job requirementsQualificationsBachelor’s Degree or related experience in marketing, communications, advertising, or related fieldMinimum 5 years of professional experience in marketing, advertising, communications or related field with progressive management experienceDeep and abiding interest in and appreciation for African American history and culture, the Arts, and a genuine willingness to continue to immerse oneself in these areasBroad-based understanding of communications fundamentals, big-picture conceptual abilities and an unwavering eye for detailExcellent verbal and interpersonal communication skills. Be able to dive deep, learn about, and adopt the voice of the museum.Must be able to eloquently and efficiently speak to the importance of the museum and its mission in a compelling, engaging manner in a variety of settings and through a variety of channelsExceptional writing skills. Marketing copy and article-length writing is expected on a regular basis.Demonstrated experience developing and managing integrated multi-channel marketing plans.Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.Must be able to work quickly and accurately assess prioritiesAbility to organize work assignments and manage multiple projects effectivelyStrong creative, strategic, analytical, organizational, and personal sales skillsStrong written and verbal communications and project management skillsStrong knowledge of digital marketing including social media.

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