Media Planner/Buyer

Job Title: Media Planner

Company: Mighty Union

Location: Remote or In-Person (North Andover, MA)

About Us:

Mighty Union is a full-service, independent agency that combines the talent and capabilities of large-scale firms with the responsiveness and value of a nimble, dynamic team. We specialize in partnering with organizations that deliver essential products, innovations, and services critical to society, or what we call "Critical Brands". Our passionate, expert teams are dedicated to creating impactful media strategies that drive results.

Position Overview:

We are seeking a Media Planner to join our growing team. In this role, you will develop, implement, and manage media plans that align with client goals and deliver measurable outcomes. The ideal candidate will be a motivated self-starter capable of independently managing end-to-end media planning, from strategy through execution, with minimal supervision.

Key Responsibilities:

• Work with strategy/account team to develop comprehensive media strategies that align with client objectives and budgets.
• Work collaboratively with all internal teams & agencies partners to successfully deliver digital media campaigns – teams include strategy/biz intelligence, analytics, account teams and agency partners.
• Assist business intelligence team to research and analyze data to identify target audiences and key media trends.
• Plan, negotiate, and buy media across various channels (digital/traditional), ensuring optimal performance.
• Build and maintain strong relationships with media vendors and platforms to negotiate competitive rates and stay informed on new offerings
• Oversee ad operations of campaigns including trafficking and measurement setup
• Manage media contracts & billing operations (Insertion Orders, media authorization and billing) 
• Work on campaign optimization strategies alongside the analytics team to continually improve campaign performance
• Collaborate on cross-channel strategies to ensure consistency and synergy across all media touchpoints

• Work with account teams to build and develop strong client relationships to manage day-to-day media responsibilities for key accounts
• Support Managers on the the creation and delivery of key presentations for the clients
• Stay abreast of emerging media technologies, trends, and opportunities to continuously innovate media plans and strategies

Qualifications:

• 2-3 years of media planning and buying experience
• Experience in B2B media planning is a plus.
• Strong analytical and organizational skills, with attention to detail.
• Knowledge of Google Campaign Manager (GCM) and general proficiency in media planning tools and platforms.
• General knowledge of Google Analytics & Tag Manger is preferred
• Experience with tools such as Nielsen, Comscore, Mediaocean, or similar platforms is a plus
• Social buying experience (Meta, X, TikTok, LinkedIn) experience is a plus
• Google Ads, Facebook Blueprint, or similar platform-specific certifications are a plus

• Self-starter with the ability to work independently and manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal.
• Ability to thrive in a fast-paced, collaborative environment.
• Strong problem-solving skills and the ability to think strategically.
• Ability to multitask and mange multiple projects simultaneously

Why Join Mighty Union?

• Work with a passionate and talented team dedicated to creating amazing work for "critical brands"
• Flexibility to work remotely or in-person at our North Andover, MA office.
• Be part of a collaborative, supportive, and innovative culture that values work-life balance and employee well-being.
• Opportunities for professional growth and development.
• We are committed to fostering a diverse and inclusive workplace that values different perspectives and backgrounds.
• Competitive compensation and benefits package.

If you’re ready to bring your expertise and creativity to an agency that values innovation and collaboration, we’d love to hear from you!