Digital Strategy Director

Job Title: Director, Digital Strategy

Location: New York, NY

Overview:

We are seeking a dynamic and experienced Director of Digital Strategy to join our team. This senior role is critical in driving the success of client accounts, developing innovative, cross-platform strategies that deliver measurable results, and advancing our agency’s capabilities through onboarding and managing cutting-edge tools and vendor partnerships.

Key Responsibilities:

Account Leadership:

• Serve as an experienced and knowledgeable digital strategist across a portfolio of high-value client accounts, ensuring exceptional service, strategic direction, and measurable results.

• Manage and lead account teams to deliver integrated campaigns across social media, influencer marketing, SEO, paid media, and other digital channels.

• Act as a trusted advisor to clients, providing insights, industry trends, and actionable recommendations.

• Develop innovative, data-driven, and cross-platform strategies that align with client goals and drive business growth in partnership with digital leadership.

• Partner with creative, media, and analytics teams to create cohesive campaigns that break through in competitive markets.

• Stay ahead of digital trends, emerging platforms, and new technologies, ensuring clients benefit from first-to-market opportunities.

• Drive thought leadership by contributing to internal and external content, panels, or industry events.

• Collaborate with business development teams to craft winning pitches and proposals that secure new accounts.

• Identify opportunities to grow existing client accounts by upselling services, tools, and campaign extensions.

• Participate in strategic discussions and presentations that position the agency as an indispensable partner to clients.

• Support or participate in the evaluation, onboarding, and integration of new tools and technologies that enhance agency capabilities.

• Manage vendor relationships, negotiate contracts, and ensure tools are used effectively across teams.

• Train teams on new tools and ensure adoption agency-wide.

• Partner with analytics and strategy teams to measure the effectiveness of tools and refine practices as needed.

Qualifications:

• 8 years of experience in digital marketing, including account management and strategy development.

• Proven success in growing accounts and developing effective campaigns.

• Deep knowledge of digital platforms, tools, and trends, with the ability to adapt quickly to new technologies.

• Strong analytical skills, a results-oriented mindset, and ability to write clear actionable insights.

• Strong leadership, communication, and relationship-building abilities.

• Experience onboarding and managing marketing tools and vendor relationships.

MWW Values

At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence.

• Passion: We have a real passion for what we do. It’s why we get up every day and it’s what drives us to work harder, care more, and execute flawlessly.
• Inclusivity: We’re inclusive – for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences.
• Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world around us.
• Empathy: Our authentic empathy gives us a sense of the understanding which informs our work, enhances our ability to deliver for clients, and elevates us from colleagues to family.
• Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks, and do what’s right – for our clients, our agency and each other.
• Initiative: We have a spirited initiative – we’re fast, focused and fearless. It’s that confidence and pride in our ability to deliver exceptional work for exceptional clients.

Our Benefits

We believe in flexibility and have the structure in place to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers. Forged in the spirit of flexibility and growth, it’s all about the freedom to live your best life, both personally and professionally, and embodies the culture of caring we cultivate at MikeWorldWide.

Highlights Include

• Unlimited PTO
• Pre-PTO
• Friday Freeze
• Agency Wide Mental Health Days
• Commuter Benefits
• Trainings and Workshops

Our Philosphy

At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family.

We’re an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about. Most importantly, it lets us do what’s right, for our employees, our families and friends, and of course, our clients.

Creating authentic and lasting connections for our clients—and the people who value those clients—is why we exist. We want them to be loved because their success is ours. And so, for them, we create work that people care about because now, more than ever, CARING COUNTS.

We celebrate diversity in our employees and partners, and we’re committed to building a safe and inclusive workplace environment where we all can, feel comfortable and thrive while we bring our best ideas to life. We’re proud to be an equal opportunity employer and we encourage future MWW family from traditionally underrepresented and underserved communities to apply.