Assistant Planner, Media

About Mile Marker

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers and the goal to always tell it like it is.

We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity.

Our team blends deep platform expertise with human EQ and analytical IQ. With headquarters in New York City, serving ambitious growth marketers for whom we manage $500M in comprehensive media. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, Harry’s, and Feeding America, among others. For more information, go to www.milemarkeragency.com.

About The Role

The Assistant Media Planner will support media leadership in the Mile Marker pod structure to assist in planning, managing, and tracking multi-channel media for our clients. We are looking for an individual who is proficient in planning and analyzing media campaign performance and can provide strategic, insightful campaign optimizations. The ideal candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and have a baseline understanding of optimization through A/B testing. An understanding of digital platforms as well as traditional media will support their success. This is a hybrid role with Mile Marker headquartered in New York City.

What You'll Do

• Plan, negotiate, and execute primarily print/offline media plans with the opportunity to work across other media in the future.
• Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies.
• Assist in media strategy development for top-tier client(s), including gathering research, drafting baseline media plans, and collecting data from partners and vendors.
• Develop and manage media plans; negotiate and purchase media
• Manage the day-to-day implementation and optimization of campaign activities with support from media leadership
• Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency
• Interact daily and maintain rapport with media publishers
• Analyze research data and media/marketing information; issues and reports information to clients
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Hybrid role with offices in New York City and Danbury, CT
  
  

Qualifications

• 2-3 years media planning/buying, preferably at an agency
• Bachelor degree in related field or equivalent work experience
• Some hands-on experience with print media channels: Direct Mail, Magazine, Insert, Shared Mail
• Familiarity with print production of advertising materials preferred
• Working knowledge of DTC, OTC and CPG verticals a plus
• Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
• Experience analyzing data and market research
• Skilled at maintaining and manipulating large data sets including tables and visualizations
• Required proficiency and solid working knowledge of MS Excel
• Proficiency for Google suite preferred (Docs, Sheets, Slides)
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
• Curiosity and desire to learn and work on other media in the future
  
  

The Pay Range For This Role Is

45,000 - 55,000 USD per year(Hybrid)