What are the responsibilities and job description for the Senior Associate, Outreach & Engagement Design & Email Marketing position at Milken Institute?
About The Milken Institute
The Milken Institute is a globally minded, publicly supported, non-partisan, and nonprofit think tank headquartered in Santa Monica, with offices in Washington, DC, New York, London, Abu Dhabi, and Singapore. For the past three decades, the Milken Institute has served as a catalyst for practical, scalable solutions to global challenges by connecting human, financial, and educational resources to those who need them. Guided by a conviction that the best ideas, under-resourced, cannot succeed, we conduct research and analysis and convene top experts, innovators, and influencers from different backgrounds and competing viewpoints. We leverage this expertise and insight to construct programs and policy initiatives. These activities are designed to help people build meaningful lives, in which they can experience health and well-being, pursue effective education and gainful employment, and access the resources required to create ever-expanding opportunities for themselves and their broader communities.
The Milken Institute’s events and programmatic activities, involve the exchange of ideas with leaders from around the world. The Institute hosts more than 200 events each year, with our annual flagship event, Global Conference, bringing together 4,500 participants from around the world, featuring more than 900 speakers throughout 200 sessions over the course of the event.
About The Position
The Milken Institute is seeking a Senior Associate for the Events Department’s Outreach & Engagement team. This position reports to the Director, Events, Outreach & Engagement to support Milken Institute events by spearheading event marketing strategy and design: including, campaign strategy, email segmentation design, data/audience segmentation, campaign execution, monitoring, and marketing performance analysis.
The role will work closely with the Marketing & Communications teams to support the organization's brand awareness and adherence and assist on special projects, as assigned.
This candidate must have experience in Salesforce Marketing Cloud.
Responsibilities
This position will work in a professional office environment on a hybrid schedule consisting of three (3) days per week reporting in-person to the Santa Monica, CA or Washington, DC office location (Tuesday – Thursday), with the remaining two (2) days working remotely. Please understand, this schedule is subject to change at the Institute’s sole discretion.
This person will also be required to travel occasionally to other offices and/or venues to assist with events as needed, requiring occasional work outside of traditional hours. International along with domestic travel is possible. Additionally, this position requires interacting virtually on a regular basis with Milken Institute staff based in other locations in the United States and around the world.
Note
The statements herein are intended to describe the overall nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
We are interested in qualified candidates who are eligible to work in the United States. Please note, we are not sponsoring visas at this time, being authorized to work in the U.S. is a precondition of employment.
Please submit resume and cover letter illustrating how your experience and skills will contribute to the department and any unique qualities you bring to the position. If applying via Indeed, please upload your resume and any supporting documentation as one attachment. Any application that does not include both a resume and cover letter will be rejected. If you are unable to complete this application due to a disability, contact our Human Resources department to ask for an accommodation or an alternative application process.
Our Culture
The Milken Institute is proud to provide equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability or status as a veteran.
Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences. We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues. We are committed to building a diverse workforce and creating an inclusive environment where everyone can thrive. Our leadership is actively involved in our commitment to diversity and inclusion, and fostering a culture that creates opportunities for everyone.
Benefits
The Milken Institute is a globally minded, publicly supported, non-partisan, and nonprofit think tank headquartered in Santa Monica, with offices in Washington, DC, New York, London, Abu Dhabi, and Singapore. For the past three decades, the Milken Institute has served as a catalyst for practical, scalable solutions to global challenges by connecting human, financial, and educational resources to those who need them. Guided by a conviction that the best ideas, under-resourced, cannot succeed, we conduct research and analysis and convene top experts, innovators, and influencers from different backgrounds and competing viewpoints. We leverage this expertise and insight to construct programs and policy initiatives. These activities are designed to help people build meaningful lives, in which they can experience health and well-being, pursue effective education and gainful employment, and access the resources required to create ever-expanding opportunities for themselves and their broader communities.
The Milken Institute’s events and programmatic activities, involve the exchange of ideas with leaders from around the world. The Institute hosts more than 200 events each year, with our annual flagship event, Global Conference, bringing together 4,500 participants from around the world, featuring more than 900 speakers throughout 200 sessions over the course of the event.
About The Position
The Milken Institute is seeking a Senior Associate for the Events Department’s Outreach & Engagement team. This position reports to the Director, Events, Outreach & Engagement to support Milken Institute events by spearheading event marketing strategy and design: including, campaign strategy, email segmentation design, data/audience segmentation, campaign execution, monitoring, and marketing performance analysis.
The role will work closely with the Marketing & Communications teams to support the organization's brand awareness and adherence and assist on special projects, as assigned.
This candidate must have experience in Salesforce Marketing Cloud.
Responsibilities
- Strategize and Execute: Develop and implement compelling email marketing campaigns tailored to events to boost audience inquiries and registration conversions. Translate email send criteria into SQL queries to segment send lists and personalize email content.
- Optimize Event Outreach: Craft segmented email campaigns that target both existing audiences and potential attendees to maximize engagement and revenue generation.
- Performance Monitoring: Analyze campaign performance metrics (open rates, click-through rates, conversions) and continuously refine strategies to improve results.
- Automation & Funnels: Design and manage automated email workflows, including drip campaigns and nurture sequences, to drive consultations and long-term engagement.
- Collaborate with Teams: Work closely with the Marketing & Communications and Global Programming & Event teams to ensure email campaigns align seamlessly with overarching branding and event strategies.
- Aesthetic Industry Expertise: Leverage your knowledge of trends, event psychology, and marketing in the non-profit, international, finance, and health space to craft email content that resonates with our target audiences.
- Duties as assigned
- Bachelor’s degree in Marketing, Communications, or a relevant field.
- A minimum of 5 years of experience in Graphic Design, Marketing, or related field.
- Extensive knowledge of HTML, CSS, JavaScript, and HTML5, Ampscript (or other dynamic scripting languages) for coding highly dynamic and personalized marketing content is required.
- Proficiency in design applications such as Adobe Creative Suite, Canva, etc.
- Advanced understanding of user experience best practices and fundamental visual design principles (typography, layout, color, etc.).
- Ability to work in a global hybrid team environment.
- The ability to balance a love of pixel and content perfection with tight deadlines.
- Experience designing and building campaigns within Salesforce Marketing Cloud.
- Strong understanding of UTM tracking, tagging strategies, and performance metrics.
- Familiarity with compliance laws (GDPR, CAN-SPAM, CASL).
- Preferred Qualifications:
- Proficient in SQL, A/B testing, Google Analytics, UTM tagging, and building customer joineries, and marketing pipelines.
- A passion for creating simple, elegant, and engaging interface designs.
- Certifications or licenses preferred: Salesforce or marketing certifications.
This position will work in a professional office environment on a hybrid schedule consisting of three (3) days per week reporting in-person to the Santa Monica, CA or Washington, DC office location (Tuesday – Thursday), with the remaining two (2) days working remotely. Please understand, this schedule is subject to change at the Institute’s sole discretion.
This person will also be required to travel occasionally to other offices and/or venues to assist with events as needed, requiring occasional work outside of traditional hours. International along with domestic travel is possible. Additionally, this position requires interacting virtually on a regular basis with Milken Institute staff based in other locations in the United States and around the world.
Note
The statements herein are intended to describe the overall nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
We are interested in qualified candidates who are eligible to work in the United States. Please note, we are not sponsoring visas at this time, being authorized to work in the U.S. is a precondition of employment.
Please submit resume and cover letter illustrating how your experience and skills will contribute to the department and any unique qualities you bring to the position. If applying via Indeed, please upload your resume and any supporting documentation as one attachment. Any application that does not include both a resume and cover letter will be rejected. If you are unable to complete this application due to a disability, contact our Human Resources department to ask for an accommodation or an alternative application process.
Our Culture
The Milken Institute is proud to provide equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability or status as a veteran.
Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences. We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues. We are committed to building a diverse workforce and creating an inclusive environment where everyone can thrive. Our leadership is actively involved in our commitment to diversity and inclusion, and fostering a culture that creates opportunities for everyone.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan - 403b (5% match)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Personal, Vacation, Sick & Public Holidays)
- Family Leave (Maternity & Paternity)
- Fertility Support
- Short-Term & Long-Term Disability
- Flexible Spending Account (FSAs)
- Pet Insurance Discount
- Training & Development:
- LinkedIn Learning – over 15,000 self-guided classes offered
- Annual Mentor Program
- Wellness Resources:
- Employee Assistance Program
- CALM app membership
Salary : $75,000 - $85,000
