What are the responsibilities and job description for the Director of Media Planning and Strategy position at MilkMoney?

ABOUT MilkMoney

MilkMoney is the premier on-demand media buying marketplace, connecting advertisers with traditional, non-traditional, and experiential out-of-home (OOH) opportunities worldwide. We work with disruptive brands like Amazon, AMIRI, Bottega Veneta, Bumble, Cult Gaia, Fear of God, Fenty Beauty, Netflix, Reformation, Rhode, Saint Laurent, Spotify, Sweetgreen, and Uber Eats.

POSITION SUMMARY

Reporting directly to the CEO, the Director of Media will lead MilkMoney’s media strategy, client relations, planning, and yield management. As a hands-on leader, this role will drive business growth by developing strategic media plans, delivering innovative campaign solutions, ensuring client satisfaction, and driving measurable results in OOH media.

RESPONSIBILITIES

Develop and execute innovative OOH media strategies to drive client success.
Oversee media planning, buying, and campaign execution, ensuring seamless delivery and measurable business outcomes.
Provide data-driven recommendations to enhance client ROI and optimize media investments.
Manage and maintain strong client relationships
Ensure a clear value proposition that differentiates MilkMoney from competitors and drives organic growth.
Oversee and approve all client-facing pitches and plans, presenting fresh ideas and innovative solutions.
Inspire and manage a team of OOH specialists, media planners, and coordinators.
Foster a culture of collaboration, innovation, and continuous learning to elevate team performance.
Provide strategic leadership, ensuring professional development and industry expertise across the team.
Manage vendor relationships, negotiating favorable terms to maximize value for clients.
Partner with cross-functional teams and media vendors to ensure flawless campaign delivery.
Monitor and analyze campaign performance, ensuring alignment with client goals and budget parameters.
Use data insights to refine strategies, optimize media investments, and drive award-winning work.
Establish success metrics and a strategic roadmap for sustained revenue growth.

EXPERIENCE AND QUALIFICATIONS

Minimum 2 years in senior leadership and 6 years experience at an OOH media buying agency.

Must have deep expertise in the entire OOH media landscape and a proven track record of buying media across the top 15 DMAs.

Proven ability to set priorities, solve problems, and make data-driven decisions that drive business growth.

Track record of developing custom, out-of-the-box ideas that lead to award-winning OOH campaigns and impactful brand storytelling.

Demonstrated success in building and scaling high-growth businesses, identifying competitive opportunities, and optimizing media strategies for maximum impact.

Strong negotiation skills with a track record of securing favorable terms, monitoring performance metrics, and refining strategies for improved campaign effectiveness.

Extensive experience managing teams at all levels, fostering collaboration, and driving high-performance cultures.

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Director of Media Planning and Strategy

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