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Segment Manager

Miller Electric Mfg. LLC
Appleton, WI Full Time
POSTED ON 3/25/2025
AVAILABLE BEFORE 4/23/2025
Job Description

The Commercial Solutions Division of Miller Electric, an ITW company, is in search of a Segment Manager to join a team of high performing marketing professionals. As the Segment Manager, you will be part of the business development team which includes; process and product development resources and marketing personnel focused on the fragmented commercial GMAW (Mig) welding segment. Having a diverse set of skills and experiences will help you to be successful in supporting a technical welding product and future focused growth strategy. Knowledge or experience in the welding industry is a plus but not required.

You will play a key role in solution development of the market and understanding welding customer needs who shop through mostly welding distribution and ecommerce channels. This role will be responsible for the overall vision and strategy of a specific welding market segment that is the central core to the Commercial Solutions Division of Miller Electric. You will have the opportunity to collaborate with sales management and key account managers that support various segments and business units across ITW Welding.

How You Will Make An Impact

Market Research & Competitive Analysis

  • Develop a deep understanding of the competitive landscape and market trends within the segment.
  • Utilize primary and secondary research on end-users, industries, and new markets.
  • Perform and direct market research to define sub-segments, assess sub-segment size, identify top accounts, and pinpoint growth potential.
  • Develop a deep understanding of the end-user’s unmet needs, including elements that will inform a go-to-market strategy and the discover and create phases of the CBI tollgate process.
  • Coordinate and direct problem definitions, surveys, interviews, and communication as appropriate. Validate segment strategic fit.

Strategic Planning & Business Growth

  • Develop a product portfolio strategy through ongoing segmented P&L analysis that will provide solid OI and market growth opportunities.
  • Collaborate across divisions to effectively position the business for growth with an enterprise-first mindset.
  • Effectively lead and manage the business development budget within agreed-upon parameters.
  • Coach, mentor, and develop talent within the team. Contribute to building a diverse, high-performing organization.

What you need to do to be successful in this role:

  • Business Acumen: Must possess strong business acumen with the ability to analyze current business issues, end-user needs, and formulate market segmentation strategies.
  • Relationship Building: Must have the ability to build relationships among employees, distributors, and key end-users.
  • Market Research Expertise: Must have strong primary and secondary research knowledge and capabilities, with proven ability to perform and direct both qualitative and quantitative research.
  • Analytical Skills: Must possess excellent analytical skills to dissect and react to research insights effectively. Relaying on data to confidently make decisions.
  • Teamwork: Must be a team player with a positive attitude, highly motivated, and capable of making solid decisions.
  • Self-Motivation: Must be well-organized, a self-starter with the willingness to grow and learn.
  • Communication & Presentation: Must have strong oral and written communication skills, with good presentation abilities.

Qualifications

  • Bachelor’s degree required; Master of Business Administration preferred.
  • Minimum 5 years customer experience in a product based, business to business environment.
  • 30% travel required

Preferred Qualifications

  • Previous experience managing a P&L preferred

Company Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories. ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.

Why ITW Welding?

Here’s what we offer to help you build the future you want:

  • Generous Retirement Benefits – 401(k) match PLUS an additional retirement contribution to help you plan for the future.
  • Paid Time Off – 11 paid holidays, 5 sick days, and vacation time to take time for what matters.
  • Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance to give you peace of mind.
  • Family-Friendly Benefits – 4 weeks of paid parental leave and adoption reimbursement to support your family journey.
  • Education Assistance – tuition reimbursement because we believe in investing in your personal and professional development.

At ITW Welding, we’re not just a place to work – we’re a community that empowers you to grow and make a real impact. Join us and build a career that makes a difference!

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