What are the responsibilities and job description for the Manager, Marketing Analytics position at MillerCoors Brewing Company?
Manager, Marketing Analytics
Location : Chicago, IL, US
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Requisition ID : 33202
A Career in Beer and Beyond :
Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.
The Headlines :
In the role of Manager Marketing Analytics based in Chicago, IL , you will manage our real-time Media and Creative Optimization capabilities across a portfolio of brands and help advance our data-driven approach to media planning and optimization.
This position reports to the Sr Manager Marketing Analytics and works very closely with internal and external stakeholders.
The Responsibilities :
- You will execute and deliver real-time measurement and planning tools (e.g. Multi Touch Attribution (MTA), Marketing Mix Models (MMM), Unified Marketing Measurement (UMM), Marketing Experiments and Matched Market Analyses used by our portfolio of brands for creative and media optimization.
- You will act as a consultant and advisor to our partners across Marketing and within the Commercial organization.
- You will use advanced models, predictive analytics, scenario planning, and in-market testing to uncover business drivers and help improve the impact and efficiency of our marketing.
- You will identify data sources and KPIs that are predictive of success.
- You will manage the day-to-day execution of the annual Media Experiment plan.
- You will build and deliver tools that enable the marketing team and our agency partners to optimize media and creative executions with confidence.
- You will manage External Partnerships including selection and day-to-day communication with vendors and publishers.
The Other Qualifications :
Work Perks that You Need to Know About :
Molson Coors is committed to an inclusive workplace. We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.
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