Senior Director Product Marketing and Activation

Why join us?

Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

GENERAL PURPOSE

Lead our global product marketing strategy and activation efforts across the Herman Miller and Knoll brands. This role is at the forefront of shaping how our products come to life in the market, delivering compelling stories, breakthrough launches, and performance-driven results across multiple channels globally. Leads a global team of talented marketers responsible for delivering multi-channel performance results for the three product categories in Americas contract, international contract and our global Retail businesses. Accountable for creating category marketing strategies, innovative go-to-market strategies, activating sales and dealer networks, and ensuring alignment across the organization to optimize revenue, product and brand health.

ESSENTIAL FUNCTIONS:

• Develop and align global product marketing strategies and go-to-market plans with the product and business strategies and vision.
• Elevate our category and product positioning with dynamic storytelling, market insights, and creative activation.
• Set a bold vision, foster team excellence, and drive cross functional alignment to deliver impactful new product launches and compelling activation strategies.
• Establish best practices that streamline work, integrate into the NPC process and improve efficiency and enhance the effectiveness of global product launches.
• Acts as a key change agent, guiding the organization to a two-phased annual launch activation strategy.
• Leads the activation team that is critical in equipping and activating the MillerKnoll Sales team and Dealer Network to drive revenue growth and amplify key products and initiatives.
• Collaborate and build alignment with cross-functional stakeholders, including product category, brand marketing, sales enablement, channel marketing, creative studio, sales and distribution teams.
• Drive a unified and efficient marketing approach across both brands.
• Accountable for the development and ongoing management of large-scale category and launch budgets, optimizing to ensure a high return on investment and long-term product and brand health.
• Establish clear purpose, roles, structure, budgets, KPIs, and processes to create a unified and efficient global product marketing approach for the Herman Miller and Knoll brands.
• Perform additional responsibilities as needed to achieve business objectives.
  
  

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education / Experience:

• 10–15 years of product marketing experience in a matrixed or global environment.
• Proven leadership in product marketing, go-to-market planning, product commercialization, and storytelling.
• BA/BS preferred, Master’s degree is a plus.
  
  

Skills And Abilities

Expertise in product marketing strategy, go-to-market planning, activation and execution.

Exceptional storytelling, communication, and presentation skills.

Creative, analytical, and solution-oriented mindset balanced with business functionality.

Passion for mentoring and growing a high-performing team.

Excels at driving forward large, matrixed teams with leadership, diplomacy, and action-orientation.

Excels in building trust and creating fellowship within the organization to drive the work forward.

Ability to think and plan big picture but execute with an eye for detail and excellence across all touchpoints.

Expresses leadership agility when faced with team changes, business obstacles, macro-economic hurdles, and shifts in customer preference.

Holistic understanding of creative production and product commercialization.

Ability to travel as needed to achieve business objectives (

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Who We Hire?

Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

This organization participates in E-Verify Employment Eligibility Verification. In general, MillerKnoll positions are closed within 45 days and are open for applications for a minimum of 5 days. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.