Sales Associate

Summary

This position assumes responsibility to serve our customers during their car buying experience by acting as a consultant to offer product knowledge and financial direction regarding a purchase. Employee fulfills primary responsibilities through clear and concise communication, strong customer service and negotiation skills, and consistent implementation of the 4 C’s: Character, Care for People, Commitment to Service and Continuous Improvement.

Primary Responsibilities

• Assists customers during their car buying process
• Qualifies buyers by understanding the customer’s needs and interests and matching them with various vehicles
• Takes inbound leads including walk-in’s, phone-ups, and internet inquiries
• Answering questions regarding New & Used product equipment and capabilities
• Communicates features, functions and benefits of all models
• Demo’s vehicles with customers
• Completes credit applications with customers and discusses financial goals
• Presents numbers and overcomes objections
• Works with management and finance teams to ensure customer needs are met while benefiting the company objective
• Delivers all sold vehicles by registering customers’ info, communicating how-to’s and answering questions
• Creates and Maintains relationships with our customers through consistent follow-up via phone, email and video
• Completes agenda tasks daily with quality follow-up
• Communicates clearly and respectfully through each conversation or message
• Displays outstanding listening skills and the ability to provide customers with satisfactory experience
• Consistently displays Milton Martin Toyota 4’Cs through customer and employee interactions
• Consistently achieves monthly goals and benchmarks for automotive industry and Milton Martin Toyota
• Follows dealership policies and procedures
• Reports directly to Sales Management team regarding objectives, goals, training, and performance
• Involvement in training
• Contributes to store training
• Attends SET training as required
• Completes monthly and annual testing
• Take part in leadership/training book clubs
• Positive attitude and Willingness to help team
• Consistently displays a team player attitude
• Help others’ customers when needed
• Answers various questions for returning customers
• Presentation
• Maintains a professional and personal appearance
• Maintains a clean and organized workspace

• Excellent verbal and written communication to engage effectively with customers.
• Strong focus on customer satisfaction and the ability to address needs efficiently.
• Previous sales experience, particularly in the automotive sector, is beneficial.
• Ability to quickly learn and explain features and benefits of various vehicle models.
• Proficient in negotiating terms and closing deals while ensuring customer satisfaction.
• Strong ability to build relationships and establish trust with customers.
• Capable of handling customer inquiries and resolving concerns promptly.
• Effective at managing time and multiple customers throughout the sales process.
• Basic computer skills and familiarity with CRM systems to track leads and sales.
• Willingness to work varying schedules, including evenings and weekends.
• Maintain a professional demeanor and appearance at all times.
• A valid driver’s license is generally required for facilitating test drives.