What are the responsibilities and job description for the DIRECTOR, CONTENT MARKETING position at Mimecast?
We are seeking a content expert to lead our brand and thought leadership content strategy. This is a newly created role that will be responsible for developing compelling, data-driven content strategies that establish Mimecast as the premier source for the cybersecurity industry on critical topics and trends. The ideal candidate has a strong background in cybersecurity content marketing, understands security concepts and solutions and can deliver accessible and engaging thought leadership narratives that build brand equity and influence future buyers, industry experts, and legislators.
What You'll Do : Content Strategy :
- Mimecast is seeking an experienced leader to drive content strategy, editorial and production in support of the company's thought leadership and awareness goals
- Be a member of Mimecast's content and communications leadership team and play a key role in raising Mimecast's profile with customers, partners, security researchers, threat intelligence community, influencers, and the broader cybersecurity ecosystem.
- Develop and lead a comprehensive content strategy aligned with Mimecast's thought leadership and awareness goals including Human Risk Management, Threat Intelligence, Innovation, and AI.
- Develop and execute a cybersecurity-focused thought leadership content strategy aligned to key messaging value pillars that drives brand awareness, equity, and demand.
- Define integrated, multi-channel content strategies leveraging paid, earned, social and owned channels to promote key brand value pillars ensuring messaging connects to solution stories, and that content is relevant to internal stakeholders such as growth, channel, field, customer and partner marketing teams.
- Orchestrate creation, production, and publication of content directly created by the Content team, as well as content created by other key internal and external thought leaders including executive subject-matter experts, threat intelligence analysts, product marketing, and PR.
- Manage the company's blog and overall blog strategy.
- Stay ahead of cybersecurity trends, news, and events to inform strategy and rapid response tactics.
Content Development & Execution :
Performance & Optimization :
What You'll Bring :
What We Bring :
We are Mimecasters. And we are agents of change. We do what we need to protect the world of business from getting important (and potentially compromising) data stolen. We never leave anyone behind. We deliver quickly - and outstandingly. We're big on honesty because it makes us better and we're empowered by our mission. That's The Mimecast Way.
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DEI Statement
Cybersecurity is a community effort. That's why we're committed to building an inclusive, diverse community that celebrates and welcomes everyone - unless they're a cybercriminal, of course.
We're proud to be an Equal Opportunity and Affirmative Action Employer, and we'd encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally : your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application.
If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.
Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.