What are the responsibilities and job description for the Editorial Director position at Mimecast?
We are seeking a content expert to lead our editorial thought leadership content program. This role will be responsible for developing compelling, data-driven content strategies that establish Mimecast as the premier source for the cybersecurity industry on critical topics and trends. The ideal candidate has a strong background in cybersecurity content marketing, understands security concepts and solutions and can deliver accessible and engaging thought leadership narratives that build brand equity and influence future buyers, industry experts, and legislators.
What You'll Do:
Content Strategy:
- Mimecast is seeking an experienced editorial director to drive content strategy, editorial and production in support of the company’s thought leadership and awareness goals
- This newly created position will be a member of Mimecast’s integrated communications and content team and play a key role in raising Mimecast’s profile with customers, partners, security researchers, threat intelligence community, influencers, and the broader cybersecurity ecosystem.
- Develop and lead a comprehensive cybersecurity-focused editorial content strategy and calendar aligned with Mimecast’s key messaging value pillars including Human Risk Management, Threat Intelligence, Innovation, and AI, driving brand awareness, equity, and demand.
- Define integrated, multi-channel content strategies leveraging paid, earned, social and owned channels to promote key brand value pillars ensuring messaging connects to solution stories, and that content is relevant to internal stakeholders such as growth, channel, field, customer and partner marketing teams.
- Orchestrate creation, production, and publication of content including assets created by other key internal and external thought leaders including executive subject-matter experts, threat intelligence analysts, and product marketing.
- Collaborate with lead content strategist to organize and maintain the company’s blog and overall blog strategy.
- Stay ahead of cybersecurity trends, news, and events to inform strategy and rapid response tactics.
Content Development & Execution:
- Lead the creation of high-quality content, including partnering to develop original and third-party commissioned research and reports, case studies, blogs, social programs, webinars, podcast, and videos.
- Develop content that addresses cybersecurity pain points, compliance challenges, and emerging threats for various audience segments.
- Optimize content for SEO, engagement, and conversion across digital platforms. Work with web and SEO teams to optimize content for search visibility and inbound user journeys.
- Manage content distribution strategies across social media, email, website, and industry publications.
Performance & Optimization:
- Define, track and report on content performance metrics to inform future strategy, content types, and themes.
- Establish KPIs to measure content effectiveness, audience engagement, and lead generation.
- Use analytics to refine content strategies and improve performance.
- Support planning and allocation of content budget, vendor relationships, and external agencies as needed.
What You'll Bring:
- Strong experience in content marketing, journalism, or technical writing, with experience focused in cybersecurity or a related industry.
- Deep understanding of cybersecurity concepts, including threat intelligence, incident response, compliance, and risk management and have direct experience creating, editing, and orchestrating cyber-related content for a pureplay cybersecurity company or B2B tech companies with strong cyber portfolios.
- Proven ability to translate technical cybersecurity topics into compelling content for different audiences.
- Knowledge of SEO, content distribution, and analytics.
- Exceptional writing, editing, and storytelling skills.
- Familiarity with cybersecurity tools, frameworks, and industry regulations (GDPR, CISA, etc.).
What We Bring:
We are Mimecasters. And we are agents of change. We do what we need to protect the world of business from getting important (and potentially compromising) data stolen. We never leave anyone behind. We deliver quickly – and outstandingly. We’re big on honesty because it makes us better and we’re empowered by our mission. That’s The Mimecast Way.
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DEI Statement
Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.
We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.
If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.
Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.
