What are the responsibilities and job description for the Marketing Campaign Manager - The School Planner Company position at Mimeo US?
Marketing Campaign Manager - The School Planner Company
Department: Marketing (School Planner Company)
Employment Type: Full Time
Location: Memphis, TN
Description
Would you like to work with a global brand and a multiple award-winning company? Mimeo, trading as The School Planner Company (UK/US), SPC Verlag (Germany) and SPC Ed (France), is a leading supplier of printed products to the education sector.
The School Planner Company was founded to disrupt the education print industry by offering bespoke made-to-order student and teacher planners that help improve student outcomes. Since then, our ever-increasing product range has grown to encompass yearbooks and exercise/composition books in many of our regions.
The successful candidate will have good knowledge of digital and direct marketing techniques, product marketing, the desire to create engaging marketing campaigns and the ability to influence the direction of the brand. Knowledge of marketing automation platforms is an advantage, but not essential. The successful candidate will be responsible for marketing one or more product lines to schools and individual students.
The School Planner Company was founded to disrupt the education print industry by offering bespoke made-to-order student and teacher planners that help improve student outcomes. Since then, our ever-increasing product range has grown to encompass yearbooks and exercise/composition books in many of our regions.
The successful candidate will have good knowledge of digital and direct marketing techniques, product marketing, the desire to create engaging marketing campaigns and the ability to influence the direction of the brand. Knowledge of marketing automation platforms is an advantage, but not essential. The successful candidate will be responsible for marketing one or more product lines to schools and individual students.
Key Responsibilities
- Propose, create and execute marketing campaigns across a range of media (including face-to face events) to drive the adoption of our products into identified market segments.
- Manage SEM activities, including website, email marketing, video, social media and online advertising
- Liaise with external agencies as required
- Monitor and report on campaign performance, with responsibility for lead generation targets
Full product training will be provided.
Skills Knowledge and Expertise
- 3 years or more experience in marketing campaign management.
- Ability to create compelling copy and engaging campaigns.
- Marketing qualifications an advantage, e.g. marketing degree or diploma in digital marketing.
- Must be highly organised.
- Impeccable attention to detail.
- Aptitude or proven knowledge in SEO is highly desirable.
Benefits
Mimeo’s Values: Act Like an Owner, Drive Customer Success, and to Enjoy the Ride, are the core of who we are and the decisions we make. As our employees are the most important aspect of our organization, we make it a point to provide competitive benefits.
Some of our Benefits include:
Competitive Salary with annual salary reviews to ensure we are aligned with the market and you are being rewarded for your excellent work.
Excellent medical, dental, and vision coverage for you and your family – We strongly encourage taking care of YOU, and that includes your mental health. Our new EAP coverage provides up to 12 free mental health sessions for all employees and their family members.
Flexible PTO Policy - It’s important to take time off to relax and rejuvenate, so you can function optimally when at work. Our generous PTO policy encourages you to take off when you need it so you can be at your best!
Internal career advancement opportunities - We firmly believe in promoting and growing from within, we pride ourselves in giving our employees the opportunity to flourish with us. The average lifespan of a Mimiac is about 7 years!
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