Demo

Programmatic Coordinator

MINDGRUVE
San Diego, CA Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/12/2025

MindgruveMacarta is seeking a self-motivated, results-driven Programmatic Coordinator. Our ideal candidate will proactively identify opportunities while staying up to date on the latest trends and best practices within the advertising industry.

What You'll Do Here :

  • Learn and focus on programmatic trading, including setup and management of campaigns in platform.
  • Assist Programmatic Planners with account optimizations including running reports, working with media vendors, optimizing media performance, and coordinating campaign efforts internally.
  • Own trafficking / ad operations process.
  • Communicate with vendors and internal team on media placements.
  • Maintenance of client-facing dashboard reports.
  • Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
  • Follow and stay on top of industry best practices.
  • Weekly pacing reporting and media optimizations.
  • Build and maintain an understanding of current topics in Media, analytics, tools, and technologies related to the team's core responsibilities.

We Need a Person With :

  • Bachelor’s degree – preferably in marketing, advertising or other discipline (with relevant work or internship experience).
  • 0-2 years experience at a digital agency, and / or consulting firm, and / or corporate online marketing department, and / or software provider in an analytical capacity.
  • 1 years of experience with Programmatic media campaigns (in a DSP) is ideal.
  • Knowledge of online ad serving platforms, such as Campaign Manager 360 is a plus.
  • Familiarity with competitive intelligence and audience selection and targeting tools, such as comScore, Kantar, and GWI a plus.
  • Familiarity with traditional / offline marketing not required, but helpful.
  • Ability to work both independently and in a team environment.
  • Professional and personal integrity.
  • A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth.
  • Excellent verbal and written communication skills.
  • Ability to multitask.
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