What are the responsibilities and job description for the Brand Marketing Director position at Mindlance?
Title : Brand Marketing Director
Location : New York, NY (hybrid 3 days on-site per week)
Duraiton : Temporary to Permanent
Our Fintech Start-up client is searching for an experienced Brand Marketing Director to join their team on a temporary to permanent basis. The Brand Marketing Director will help shape the brand's voice, via strategizing creative delivery and marketing campaign execution.
In this role, you'll lead the development and execution of brand strategies that resonate deeply with entrepreneurs, managing a team of channel marketers and creative professionals. By shaping the brand's identity, marketing communications, and customer experience, you will help establish our client's brand.
You will be responsible for :
- Turn brand strategy into action : Translate brand strategy into channel level tactics. Shape our client's overall positioning, messaging, and creative framework, ensuring it aligns with the company's mission and resonates with small business audiences.
- Leading Teams : Build, manage and inspire a team of channel marketers and creative professionals to deliver cohesive, high-impact campaigns and initiatives.
- Overseeing Creative Strategy : Manage internal and external creative teams to develop compelling content, campaigns, and materials that reflect the brand's identity and purpose.
- Shaping the Channel Strategy : Own the overall channel strategy for marketing communications across digital advertising, social media, content, events, sponsorships and direct mail and email, ensuring consistent and engaging messaging and content.
- Data-Driven Decision-Making : Use insights from customer research and performance metrics to optimize brand strategies and inform future initiatives.
- Driving Cross-Functional Alignment : Collaborate with Product, Marketing, Operations, and other teams to ensure brand strategies align with business objectives and customer needs.
Requirements for the Role :
EEO :
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans."
