What are the responsibilities and job description for the Digital Analyst position at Mindlance?
Job Details :
Job Title : Digital Analyst
Job Duration : 3 month contract (Possibility for extension)
Job Location : Newark NJ – Remote
Job Description :
As a Digital Analyst, you will be an integral part of our team by managing and optimizing paid search, paid social and programmatic campaigns.
In this role, you will provide insightful analysis and reporting as well as participate in strategic discussions with the team to achieve online marketing success for our clients.
Responsibilities :
Estimate, execute, manage and optimize paid digital media campaigns (e.g. paid search, paid social and programmatic buys)
Conduct keyword, market, and behavioral opportunity research
Monitor the success of campaigns using various reporting tools
Analyze campaign metrics / data and provide insights and suggestions for campaign performance improvement
Collaborate with team members to develop campaign optimizations plans based on campaign performance
Develop client-facing performance reports
Work closely with team members to meet client goals
Required Skills :
Ability to self-teach and pick up new concepts quickly
Excellent time management skills and the ability to meet strict deadlines
Experience with advanced analytics reporting and managing large data sets
A high proficiency in Microsoft Excel, Google Sheets, and Google Docs
Experience using the Keyword Planner Tool or other keyword research tools
Google Ads Certification
Proficient in Facebook Ads and Google Analytics
Compensation Considerations
Google Analytics Certification
Facebook Blueprint certification
Experience in executing programmatic buys
Conversion Rate Optimization experience
Required Education :
BA or equivalent experience
EEO :
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans.”
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